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Ecodrive Daily > News > scramble to fix EV safety reputation, plans chip rollout
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scramble to fix EV safety reputation, plans chip rollout

May 17, 2025 4 Min Read
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scramble to fix EV safety reputation, plans chip rollout
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Xiaomi founder and CEO Lei Jun not too long ago addressed all firm staff, delivering a candid and forward-looking inside speech that addressed current public criticism, future strategic targets, and the corporate’s long-term imaginative and prescient—notably concerning automotive security and chip improvement.

Lei started by acknowledging Xiaomi’s fifteenth anniversary, a major milestone. Nonetheless, he famous that the celebratory spirit was dampened by a sudden and critical visitors accident involving a Xiaomi SU7, which triggered a wave of public scrutiny. “We have been shocked. The extent of criticism and doubt we confronted was overwhelming,” he admitted. Regardless of reaching high security scores in numerous authoritative evaluations, Lei stated the incident revealed how public expectations for Xiaomi exceeded the corporate’s expectations.

“We used to see ourselves as newcomers within the automotive {industry},” Lei stated. “However now I perceive we are able to not assume like a startup with Xiaomi’s present scale and affect. Society expects us to tackle the tasks of a real {industry} chief.”

Addressing the corporate’s future course, Lei made a daring dedication: “We intention to make Xiaomi vehicles the most secure of their class—not simply compliant, not simply industry-leading, however exceeding {industry} requirements.” He emphasised that this purpose requires rigorous inside requirements and collective accountability from each group member.

Lei additionally reaffirmed his public pledge on April 1st: “Xiaomi won’t ever shrink back from issues.” For the reason that accident, Xiaomi has held quite a few inside conferences to discover the way to tackle points and systematically enhance company governance and product security.

In a shift away from anniversary celebrations, Lei referred to as for reflection on the corporate’s previous 5 years, declaring Xiaomi’s constant funding in core know-how. “We pledged over 100 billion yuan in R&D over 5 years—and we delivered,” he stated, revealing that Xiaomi has already spent 105 billion yuan, with 30 billion yuan allotted for 2025 alone.

See also  Xiaomi plans to launch global car sales in 2027, president says

A big announcement got here towards the top of the speech: Xiaomi’s first self-developed smartphone SoC chip, the Xring O1, shall be launched later this month. Lei described the chip because the end result of a decade of in-house improvement and a brand new start line in Xiaomi’s pursuit of deep tech management. “Constructing chips isn’t only a strategic transfer—Xiaomi should grow to be a real chief in hardcore know-how,” he said.

Reflecting on the corporate’s development since 2019, a very difficult 12 months for Xiaomi, Lei quoted a line he as soon as shared with provide chain companions: “Adversity reveals energy, and time reveals endurance.” He expressed confidence that Xiaomi as we speak is far stronger than 5 years in the past, underscoring the corporate’s resilience and persistence.

“Again once we based Xiaomi, I assumed it might take 15 years for the world to grasp us totally. Now I see that even 15 years will not be sufficient—however that’s okay. We’ll preserve going till we’ve actually confirmed ourselves,” Lei concluded.

Supply: Yiche

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