Though US gross sales rose 16% in Might, Ford’s EV gross sales fell in need of expectations. Even with worker costs and different reductions, Ford bought simply over 6,700 electrical autos final month, 25% fewer than in Might 2024.
Ford’s US gross sales rise in Might, however EV gross sales battle
Ford bought practically 221,000 autos within the US final month, 16% greater than the roughly 190,000 it bought in Might 2024. SUVs and vans led the expansion, with gross sales up 25% and 11%, respectively.
Regardless of promoting extra hybrid and inner combustion engine (ICE) autos, Ford’s EV gross sales slipped 25% to six,723 models in Might.
The Mustang Mach-E was the one electrical mannequin with greater gross sales in comparison with final yr, with 4,724 models bought (+11%).
After retaking the title of “America’s best-selling electrical pickup” from the Tesla Cybertruck within the first quarter, F-150 Lightning gross sales fell 42%, with simply 1,902 models bought in Might. The E-Transit took a good larger hit with solely 97 fashions bought final month, 97% fewer than the practically 1,500 it bought in Might 2024.
Ford’s electrical automobile gross sales have now fallen by double digits for the previous two months. After dropping by practically 40% in April, a Ford spokesperson instructed Electrek that it was as a result of decrease stock ensuing from mannequin yr changeovers.
CEO Jim Farley additionally stated final month that the corporate’s “From America, For America” promotion, which incorporates worker costs, helped promote over 150,000 autos.
After preliminary success, Ford prolonged the worker pricing supply by way of July 4. Though the promotion will nonetheless be supplied, Ford is planning to lift costs on autos in-built Mexico, together with the Mustang Mach-E.
The worth hikes influence autos imported after Might 2, that are anticipated to start arriving at dealerships later this month.
The spokesperson stated Ford’s worth adjustments come as a part of its “regular mid-year pricing actions mixed with some tariffs we face.”
By means of its Energy Promise promotion, Ford can also be providing those that buy or lease a brand new EV a free Degree 2 residence charger, 24/7 reside help, on-the-go charging choices, and a battery guarantee.
Seeking to take a look at one out for your self? We can assist you get began. Try our hyperlinks beneath to search out Ford Mustang Mach-E, F-150 Lightning, and E-Transit fashions at a supplier close to you.
