The marketing campaign options two hero spots, launching in 30-second and 15-second codecs titled, “Cowboy” and “Mosey.” Each spots function an unconventional cowboy, Jean-Luc, from Paris, France, making his new dwelling on the vary within the real-life city of Paris, Texas. Together with his cowboy charisma and “steady” of Hyundai hybrids, this hybrid man in a hybrid metropolis shortly proves his value to the locals of Paris, Texas. “Cowboy,” that includes Santa Fe Hybrid will air on Sunday, June 8, throughout Recreation 2 of the NBA Finals.
“This marketing campaign is a enjoyable and interesting method to present how our Hyundai hybrids really ship one of the best of each worlds,” stated Sean Gilpin, chief advertising and marketing officer, Hyundai Motor America. “Our dedication to individuals and communities throughout America is mirrored in our help of Paris, Texas—the place we’re proud to assist native faculties by means of this marketing campaign. It is a small however significant method to give again to a city that introduced a lot coronary heart to our story.”
Filmed on location in Paris, Texas, the adverts highlight actual residents and native companies, including authenticity and a hometown really feel that displays Hyundai’s dedication to fostering native growth. As well as, monetary financial savings of an estimated $30,000 from manufacturing might be given again to the Paris, Texas, group to help native faculties.
“I like when a marketing campaign is so brilliantly easy it explains itself: a French cowboy in Paris, Texas, driving Hyundai hybrids — one of the best of each worlds,” stated Gui Borchert, government inventive director, INNOCEAN USA. “Working with Stacy Wall actually dropped at life the parable of our French Cowboy, in a stupendous world that pays homage to a few of the finest Westerns whereas really elevating the Hyundai lineup of hybrids. Capturing in an actual city with actual locals made it all of the extra particular. Insert French accent: Yeehaw!”
The totally built-in marketing campaign will embody customized content material highlighting the complete Hyundai hybrid lineup throughout broadcast, digital and programmatic platforms and can prolong with customized digital content material on TikTok, Meta, Reddit and YouTube in addition to CRM and HyundaiUSA.com. As part of Hyundai’s Trusted Voices initiative, influential creators may even showcase Hyundai’s hybrid fashions by means of genuine, real-life storytelling.
Two long-form cinematic movies illustrating the principle character, Jean-Luc in his Hyundai hybrids, may even be launched on YouTube. The content material creates extra engageable moments and alternatives for shoppers to take a deeper dive into the storyline behind the marketing campaign and a more in-depth take a look at the number of options contained in the Santa Fe and Tucson Hybrids similar to vary, security, know-how, effectivity and America’s Finest Guarantee.
Content material and adverts will run by means of the summer time main as much as the launch of Hyundai’s flagship and all-new Palisade Hybrid and demonstrates Hyundai’s management within the hybrid class.
The hybrid advertising and marketing marketing campaign was developed in collaboration with Hyundai’s company of document, INNOCEAN USA, whereas its media company, Canvas, coordinated the media buys.
Hyundai hybrid automobile gross sales have elevated 44% up to now in 2025, led by sturdy demand for the Tucson Hybrid and Santa Fe Hybrid. Hyundai continues to double down on its providing of hybrid autos with the current debut of the Hyundai Palisade Hybrid powertrain coming this fall.
Moreover, Hyundai Motor Group not too long ago unveiled its next-generation hybrid powertrain system that delivers a brand new commonplace for energy and effectivity. Hyundai may even begin producing hybrids within the U.S. at its new Metaplant America in Georgia beginning subsequent yr. For extra details about Hyundai’s hybrid automobile lineup, go to www.hyundaiusa.com/us/en/electrified/hybrids
Hyundai Motor America
Hyundai Motor America provides U.S. shoppers a technology-rich lineup of automobiles, SUVs, and electrified autos, whereas supporting Hyundai Motor Firm’s Progress for Humanity imaginative and prescient. Hyundai has vital operations within the U.S., together with its North American headquarters in California, the Hyundai Motor Manufacturing Alabama meeting plant, the all-new Hyundai Motor Group Metaplant America (in growth in Georgia), and a number of other cutting-edge R&D services. These operations, mixed with these of Hyundai’s 850 impartial sellers, contribute $20.1 billion yearly and 190,000 jobs to the U.S. economic system, based on a current financial influence report. For extra data, go to www.hyundainews.com.
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i 2025 TUCSON Hybrid Blue HTRAC AWD 38 Metropolis/38 Hwy/38 Mixed MPG, 2025 TUCSON Hybrid SEL Comfort HTRAC AWD 35 Metropolis/35 Hwy/35 Mixed MPG, 2025 TUCSON Hybrid N Line HTRAC AWD 35 Metropolis/35 Hwy/35 Mixed MPG, and 2025 TUCSON Hybrid Restricted HTRAC AWD 35 Metropolis/35 Hwy/35 Mixed MPG. 2025 SANTA FE Hybrid SEL, Restricted and Calligraphy FWD: 36 Metropolis/35 Freeway/36 Mixed MPG. 2025 SANTA FE Hybrid SEL, Restricted and Calligraphy AWD: 35 Metropolis/34 Freeway/34 Mixed MPG. All figures are EPA estimates and for comparability functions solely. Precise mileage could differ with choices, driving situations, driving habits and automobile’s situation.
SOURCE Hyundai Motor America
