Toyota’s electrical SUV might quickly get a recent begin. After a rocky debut, the Toyota bZ4X is reportedly due for a rebrand, with a brand new title coming as quickly as 2026.
Is Toyota giving the bZ4X a brand new title?
After launching the bZ4X in 2022, Toyota’s first electrical SUV had a bumpy market debut. In June 2022, all bZ4X fashions had been recalled over issues that the wheels may fall off.
Since then, Toyota has struggled to achieve traction. Via the primary 9 months of 2024, Toyota offered 13,577 bZ4X fashions within the US. Though that’s double the roughly 6,500 offered via Q3 2023, it’s nonetheless lower than 1% of its over 1.7 complete automobiles offered via September.
As Toyota seems to show issues round, the bZ4X is due for an entire rebrand. Talking at a latest auto press occasion in Quebec, a regional director for Toyota Canada stated the corporate is making ready to alter the bZ4X title.
In response to Motor Illustrated, Patrick Ryan, Toyota’s regional director for Quebec and Atlantic Canada, stated the title change will happen over the following 12 months.

Toyota simply revealed the 2025 bZ4X final week, so it would seemingly be for the 2026 mannequin 12 months. Costs for the 2025 Toyota bZ4X begin at $37,070 within the US, or $6,000 lower than the outgoing mannequin. The FWD mannequin has an EPA-estimated vary of as much as 252 miles, whereas the AWD trim has a variety of as much as 222 miles.
Toyota promotes its bZ branding as “past Zero” in reference to EVs chopping emissions. In the meantime, the “4” determines its format (assume RAV4), and the X tells us it’s a crossover.

Within the US, all Toyota automobiles are badged with an precise title aside from the RAV4 and bZ4X. A brand new title might make sense since bZ4X is a little bit of a tongue tornado and had a less-than-favorable reception.
After unveiling its new City Cruiser electrical SUV earlier this month, will Toyota observe an analogous route with the bZ4X? Though its first three-row electrical SUV is now delayed till 2026, we may see a very completely different naming system rollout.