Pedego is claimed to be collaborating with Newport Seashore, California-based Electrical Bike Firm, bringing extremely custom-made US-made electrical bikes into Pedego’s lineup, in line with an announcement from Electrical Bike Firm.
[Update October 25, 2024: According to Electric Bike Company, who provided a press release and detailed information used in the article below, the partnership originally described in this article was approved by a portion of Pedego’s board as well as the private equity firm Verlinvest, which purchased Pedego. However, Pedego has explained in a message to its franchise shop owners that the partnership and announcement is not accurate and was not supported by Pedego in any official capacity. Instead, Pedego claimed that this particular situation was meant to be a small, discreet test on a single model (Model J) in two of their stores.]
Electrical Bike Firm has constructed a formidable popularity for its made-in-California electrical bikes, that are assembled on the firm’s handful of Newport Seashore services.
The corporate’s well-known Customizer program affords hundreds of variations on its many fashions, permitting prospects to create a bespoke bike with a mixture of a number of dozen paint colours, a variety of add-on equipment, and varied e-bike parts chosen by the rider.
Now Electrical Bike Firm and Pedego are stated to be teaming as much as convey that very same Customizer expertise into Pedego’s community of brick-and-mortar franchise shops across the US, in line with Electrical Bike Firm.
“Electrical Bike Firm is worked up to announce a collaboration with Pedego, probably the most revered names within the e-bike trade,” declared EBC in an announcement offered to Electrek. “This partnership goals to revitalize Pedego’s 200 areas throughout the U.S. by introducing Electrical Bike Firm’s USA-made e-Cruisers and its distinctive customization instruments, together with the design wall, the place prospects can design bikes like the favored Mannequin J, Y, E, or A.”
That design wall, also referred to as the Customizer, consists of a big touchscreen show the place riders can bodily design their customized e-bike instantly on the wall earlier than sending it off to be built-to-order within the California manufacturing facility.
“The collaboration will improve buyer engagement by providing superbly personalised, totally constructed bikes, all made within the U.S.,” continued the corporate. “Electrical Bike Firm stands as a frontrunner in American-made, customizable e-bikes, whereas Pedego’s attain within the trade brings a longtime community of sellers and prospects. Collectively, they may create a robust synergy.”
The partnership seeks to handle two key markets utilizing the identical bodily retailer: mass-produced, reasonably priced imports, in addition to built-to-order American-made bikes.
The primary two shops launching the brand new partnership embrace Pedego Electrical Bikes Corona Del Mar and Pedego Electrical Bikes Newport Seashore on the Newport Peninsula, although the vast majority of Pedego’s community is predicted to comply with go well with. Try how the Customizer system works within the quick video under.
