After its finest EV gross sales quarter ever within the fourth quarter, Ford is extending its “Energy Promise” program, which features a free house charger. Ford seems to be to maintain the momentum going this 12 months after the F-150 Lightning and Mustang Mach-E set new gross sales data in 2024.
Ford set a brand new EV gross sales document in This fall and 2024
Ford’s complete US gross sales rose 8.8% within the fourth quarter, with 530,660 autos bought. The expansion helped push Ford’s full-year 2024 gross sales to over 2.07 million, up 4.2% from 2023, double the estimated trade common (2%).
The expansion was primarily because of increased electrified automobile gross sales, together with EVs, HEVs, and PHEVs. Ford bought practically 285,600 electrified autos in 2024 (+38% YOY), which the corporate claims is greater than cross-town rivals GM and Stellantis.
Ford’s totally electrical autos, the Mustang Mach-E, F-150 Lightning, and E-Transit, all set new gross sales data final 12 months. The corporate bought a document 30,176 EVs within the fourth quarter (+16% YOY) for a complete of 97,865 (+34.8% YOY) in 2024.
With 16,119 models bought in This fall 2024, Ford’s Mach-E had its finest gross sales quarter to this point. The Mach-E was the second-best-selling electrical SUV within the US in 2024, behind Tesla’s Mannequin Y, with 51,745 models bought (+27% YOY).
Though F-150 Lightning gross sales slipped 10% in This fall with simply 10,703 fashions bought, Ford bought over 33,500 electrical pickups in 2024, up 38% from the prior 12 months.
In the meantime, Ford’s EV E-Transit van continued seeing increased demand, with gross sales surging 64% in 2024. Ford bought over 12,600 E-Transit vans final 12 months.
After seeing EV gross sales choose up in This fall 2024, Ford is extending its “Energy Promise” promotion. Launched in October, this system supplies all new EV patrons with a free Stage 2 house charger, and Ford covers the price of customary set up. This system now runs by way of March 31, 2025.
| This fall 2024 Gross sales | YOY change (vs This fall 2023) | Full-Yr 2024 gross sales | YOY change (vs 2023) | |
| F-150 Lightning | 10,703 | -10.1% | 33,510 | +38.7% |
| Mustang Mach-E | 16,119 | +35.6% | 51,745 | +26.9% |
| E-Transit | 3,354 | +56.5% | 12,610 | +64.4% |
| Complete EV gross sales | 30,176 | +16.3% | 97,865 | +34.8% |
Ford desires patrons to appreciate the true advantages of driving an EV, like waking up with a full cost each morning. Different advantages of this system embrace an 8-year, 100,000-battery guarantee, 24/7 reside assist, and roadside help.
Replace: GM bought over 114,000 EVs within the US in 2024, outpacing Ford to turn out to be America’s quantity two EV vendor behind Tesla (learn extra).
Electrek’s Take
Like most, Ford is providing vital incentives on electrical fashions. The reductions and promotions fueled a document gross sales quarter in This fall, however with a brand new wave of EVs hitting the market in 2025, will Ford be capable to proceed the momentum?
Ford delayed its three-row electrical SUV, opening the door for rivals like Kia, Hyundai, Volvo, Rivian, and others to take benefit.
Hyundai and Kia set new US gross sales data in 2024 and anticipate much more demand this 12 months with new EVs and US manufacturing ramping. Hyundai opened its large new EV plant in Georgia late final 12 months and is constructing new fashions just like the upgraded 2025 IONIQ 5 and three-row IONIQ 9. New EVs constructed on the facility now qualify for the $7,500 federal tax credit score for the primary time.
Kia credited the profitable launch of its three-row EV9 SUV as a giant cause behind its success. After delivering the primary fashions in late 2023, Kia bought over 22,000 EV9s final 12 months. Kia is constructing the EV9 at its West Level, GA plant, enabling it to additionally qualify for the $7,500 credit score.
With different EVs gaining momentum, just like the Chevy Equinox EV and Honda Prologue, can Ford maintain tempo in 2025? Tell us your ideas beneath.
Able to reap the benefits of the financial savings? We’ve obtained you lined. You need to use our hyperlinks beneath to seek out offers on new Ford F-150 Lightning and Mustang Mach-E fashions in your space.
