Who mentioned the EV market was cooling off? Not for BMW. The luxurious automaker is outpacing rivals, together with Porsche, Audi, and Mercedes, as electrical automobile gross sales proceed climbing. BMW prolonged its lead after EV gross sales surged in Q2.
BMW continues outpacing rivals as EV gross sales surge in Q2
As luxurious rivals Mercedes, Porsche, and Audi struggled, BMW strengthened its place, with EV gross sales climbing 22% within the second quarter.
BMW Group delivered almost 108,000 electrical autos in Q2 2024. With 190,622 deliveries this yr, BMW Group EV gross sales model’s EV gross sales are up 24.6% in comparison with final yr.
The BMW model led the cost, with EV gross sales up 34% within the first half of 2024. By means of the primary six months of the yr, the BMW model has delivered 179,557 absolutely electrical autos. Total, BMW model gross sales had been up 2.3% in 1H 2024 because it continues to outpace luxurious rivals.
Porsche’s EV gross sales plummeted after Taycan deliveries slipped 51% within the first half of the yr. The drop comes as Porsche introduces the up to date 2025 Taycan and new Macan Electrical.
Mercedes-Benz additionally reported that EV gross sales fell 25%, with solely 45,800 fashions delivered in Q2.
In the meantime, though Audi’s EV gross sales had been almost flat in Q2, VW is contemplating closing its Brussels plant resulting from low demand for Audi’s Q8 e-tron and Sportback fashions.
BMW expects the momentum to proceed with new EV fashions, just like the i4 and iX2 crossover, rolling out. Trying additional out, BMW plans to increase its lead with its superior Neue Klasse EVs, together with an reasonably priced 1 Collection EV, because it targets new consumers.
Replace 8/22/24: BMW topped Tesla for the primary time in EV gross sales in Europe in July 2024 (learn extra right here).
