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Ecodrive Daily > Electric cars > BMW 1 series is going electric as an affordable EV for younger buyers
Electric cars

BMW 1 series is going electric as an affordable EV for younger buyers

January 24, 2025 4 Min Read
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4 Min Read
BMW 1 series is going electric as an affordable EV for younger buyers
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BMW’s compact class goes electrical. The BMW 1 Sequence can be reworked into an reasonably priced electrical automotive because the model appears to be like to draw youthful patrons. BMW’s 1 Sequence and a couple of Sequence will spawn i1 and i2 EV fashions.

The 2 new EVs are already in growth in Munich. BMW plans to promote the extra electrical 1 and a couple of Sequence fashions alongside the gas-powered fashions, in keeping with sources near the matter.

BMW is increasing into new segments and seeking to entice youthful patrons. In response to AutoCar, the BMW 1 Sequence EV can be accessible as an electrical hatchback or sedan. In the meantime, the i2 would be the i3’s “religious successor,” in keeping with insiders.

Head of product and model administration, Bernd Koerber, advised AutoCar that BMW desires to “join with the youthful technology” and develop in all markets.

“After all they’ve decrease profitability however in addition they fulfill a distinct objective in getting youthful prospects and growing [BMW] in sure markets,” Koerber defined.

BMW’s product boss confirmed they’re nonetheless a part of the technique, including, “It’s good that we’ve got two manufacturers within the phase, with, in fact, Mini enjoying an enormous position.”

BMW-electric-series-1
BMW CEO Oliver Zipse subsequent to Imaginative and prescient Neue Klasse idea (Supply: BMW)

BMW goals low-cost electrical 1 sequence EV at younger patrons

With rival Mercedes-Benz retiring the A-Class in 2026, BMW sees it as a chance. Koerber mentioned that with the A-Class out, an electrical 1 sequence may take market share.

The Electrical 1 sequence is anticipated to launch in 2027, adopted by the i2 in 2028. Though they are going to be offered alongside the fuel fashions, the 1 and a couple of sequence EVs are anticipated to experience on BMW’s Neue Klasse platform.

See also  Hyundai launches new Creta Electric SUV in India, starting at just $20,000: Meet the new EV
BMW-electric-series-1
BMW Neue Klasse sedan (Supply: BMW)

BMW revealed the Neue Klasse platform final September, a preview of the model’s high-tech, environment friendly future.

The Neue Klasse sedan and X ideas showcase future BMW EVs. BMW’s “New Class” EVs will characteristic “30% extra vary, 30% sooner charging, and a 25% effectivity enchancment.”

In response to CEO Oliver Zipse, BMW will launch six Neue Klase EVs inside 24 months “from SAV to sedan.”

BMW-electric-1-series
BMW Neue Klasse EVs (Supply: BMW)

In the meantime, further variants might assist varied fashions. AutoCar mentioned its BMW sources confirmed two distinctive variants are within the works: the NBx and NAx. The previous is for entrance—and four-wheel drive fashions, whereas the latter is for rear—and four-wheel EVS.

The Neue Klass sedan and SUV are anticipated to experience on the NAx, whereas the brand new electrical 1 and a couple of sequence would be the first to make use of the NBx platform.

BMW is on monitor to launch its first Neue Klasse mannequin, the sedan, in 2025. Will probably be adopted by the SUV.

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