Can Volkswagen double its US market share by 2030? That’s the plan. VW will lean on new EVs, together with a Scout-branded electrical pickup and SUV, and its new Rivian partnership to cost up gross sales.
Volkswagen’s US gross sales rose 31% within the second quarter in comparison with final yr. Apart from the Jetta, SUVs accounted for the majority of VW’s gross sales within the US.
The Tiguan (21,038) was the top-selling VW automobile in Q2, adopted by the Jetta (20,508), Taos (20,468), and Atlas (19,293). Together with the Cross Sport model, VW bought over 29,000 Atlas fashions.
Volkswagen’s SUVs accounted for three-fourths of VW’s Q2 gross sales. Outdoors of the Jetta, VW solely bought 3,845 passenger automobiles (not together with SUVs) within the US final quarter. In the meantime, gross sales of its sole EV, the ID.4, fell 15%, with solely 5,690 fashions bought.
With intensifying competitors from EV makers like BYD in China (VW’s most worthwhile market), Volkswagen expects the US to be its greatest development driver.
With plans to double its market share within the US by 2030 to round 10%, VW appears to revamp the model.
VW appears to Rivian, Scout EVs to realize US market share
After saying plans to speculate $5 billion into EV maker Rivian to type a brand new three way partnership, VW expects the tie-up can pay dividends.
Though the partnership is not going to spawn new Volkswagen EVs, the corporate hopes new tech and software program with Rivian’s assistance will entice US drivers.
It’s no secret VW has struggled with software program. A number of fashions, together with the brand new Porsche Macan Electrical, are hitting the market years after anticipated.
A latest report from Germany’s Supervisor Magazin claims Volkswagen is delaying extra EVs, together with the ID.4 successor and new Porsche electrical SUV. The report notes the brand new delays come as VW’s SSP platform, shouldn’t be anticipated to reach till 2029, 15 months later than anticipated.
Volkswagen’s Cariad unit has been an issue little one for years. Some say it was behind former VW Group CEO Herbert Diess’s departure. Diess launched the unit in 2020 to maintain tempo with Tesla.
With 30 electrical automobiles deliberate for the US, VW expects EV gross sales to show round. Though VW has but to disclose all new fashions, we all know just a few which are anticipated to reach within the close to future.
Volkswagen is launching an electrical pickup and SUV as a part of plans to revive the rugged Scout model. The Scout EVs will probably be constructed at its new $2 billion plant in South Carolina.
The model can also be launching an electrical model of its iconic microbus within the US. VW’s ID.Buzz will hit the US market with an extended wheelbase and greater battery than in Europe. Deliveries are anticipated to start out within the subsequent few months.
Replace: Rivian’s CEO RJ Scaringe mentioned the partnership with Volkswagen is totally different than its previous ones with Ford and Mercedes because it’s targeted on “exactly the factor that has at all times been the problem.” (learn extra about Rivian’s previous tie-ups right here)
Electrek’s Take
Can Volkswagen double its US market share by the top of the last decade? The German automaker is already going through stiff competitors.
VW affords many small automobiles within the US, however its bigger Atlas accounts for almost all of gross sales. With rising competitors from Ford, GM, Jeep, Rivian, Tesla, and others, Scout is anticipated to play a big function as VW appears to realize US market share.
VW might want to differentiate itself to determine itself as a pacesetter. The partnership with Rivian and new Scout EVs will assist, however establishing a brand new identification will probably be key for VW.
Can Volkswagen double its market share within the US by 2030? Tell us your ideas beneath.
Supply: Reuters, Volkswagen
