KG Mobility unveils the Musso EV, the primary home electrical pickup, at its headquarters in Pyeongtaek, Gyeonggi Province, on March 5 (Photograph courtesy of KG Mobility)
On March 5, KG Mobility unveiled the Musso EV, the primary home electrical pickup truck in South Korea. The launch occasion, held at KG Mobility’s headquarters in Pyeongtaek, Gyeonggi Province, additionally launched the brand new built-in pickup model “Musso.” This strategic transfer aligns with the worldwide shift in direction of electrical autos, pushed by environmental considerations and shopper demand for sustainable transportation choices.
In the course of the occasion, KG Mobility chairman Kwak Jae-sun emphasised the corporate’s dedication to prioritizing shopper wants regardless of previous challenges. “It doesn’t matter what difficulties come up, we plan to prioritize shoppers and meet any calls for,” Kwak acknowledged. He highlighted the Musso EV as the primary car permitted within the funding plan since he took workplace in September 2022, underscoring its significance in KG Mobility’s future technique.
The Musso EV is designed as a flexible car appropriate for each household and leisure use, that includes a cargo mattress added to an electrical SUV. It provides a most load capability of 500 kg and a driving vary of 400 km on a single cost, because of its BYD LFP blade battery with a capability of 80.6 kWh. The car helps quick charging, permitting 80% of the battery to be charged in simply 24 minutes, and consists of superior security options corresponding to a next-generation multi-battery administration system and real-time battery standing monitoring.
KG Mobility in contrast the Musso EV to Kia’s Tasman through the launch, highlighting the intensified competitors within the home pickup market. Final 12 months, KG Mobility held a commanding 94.8% market share on this section. The corporate emphasised the financial effectivity of the Musso EV, projecting important price financial savings of 14 million received over 5 years in comparison with the Tasman. The Musso EV provides a 5% acquisition tax discount, an vehicle tax of 28,500 received, and freeway toll reductions, making it a pretty possibility for shoppers.
Obtainable in two trims, MX and Black Edge, the Musso EV is priced at 48 million received and 50.5 million received, respectively. With authorities subsidies, the precise buy value in Seoul is anticipated to drop to the 39 million received vary, with additional reductions out there for small enterprise house owners. KG Mobility has set an formidable gross sales goal of over 500 items monthly, reflecting confidence within the car’s market attraction.
The Musso model, initially beneath SsangYong, has a legacy in South Korea, identified for its SUVs. The revival and modernization of the model with the Musso EV reveal KG Mobility’s strategic intent to seize a big share of the evolving electrical car market. The Musso EV’s launch will not be solely a testomony to KG Mobility’s progressive strategy but in addition a mirrored image of broader traits within the automotive trade, the place technological developments and financial concerns are reshaping shopper preferences and market dynamics.
KG Mobility has formally launched the brand new built-in pickup model “Musso.” (Photograph courtesy of KG Mobility)
