Jaguar has been concentrating on Tesla homeowners with mailer adverts during which the automaker makes a daring comparability between the I-Tempo and the Tesla Mannequin X.
The British automaker launched the I-Tempo, its first all-electric automobile, final yr.
The automobile has discovered some success in a couple of European markets, however gross sales have been extraordinarily gradual within the US regardless of providing 0% financing to spice up gross sales.
Jaguar is delivering solely about 200 I-Paces per 30 days within the nation.
Now a number of Tesla homeowners have reported receiving promoting brochures for the I-Tempo within the mail.
Within the brochure, Jaguar compares the I-Tempo favorably to the Tesla Mannequin X (Picture by trinitesla on Reddit):
It’s not the primary time that Jaguar has been attempting to favorably evaluate its electrical automobile to the Mannequin X.
When first launching the automobile final yr, Jaguar launched a drag race video of the I-Tempo with a now discontinued model of the Tesla Mannequin X.
Electrek’s Take
Let me begin by saying that I just like the I-Tempo.
In my assessment of the Jaguar I-Tempo earlier this yr, I famous that it’s a beautiful electrical automobile and first entry within the electrical area for the automaker regardless of a number of points.
Nevertheless, I’ve an issue with how Jaguar has been claiming that it’s an SUV and it compares to the Mannequin X.
Tesla’s Mannequin X is an actual full-size SUV that’s a lot greater than the I-Tempo and holds much more cargo area, which is among the most necessary options of an SUV versus a sedan.
I don’t know why Jaguar retains insisting to check it the Mannequin X. I believe they’re doing themselves a disservice when doing that.
That comparability chart is solely deceptive.
Neglect that they shouldn’t evaluate them within the first place, Jaguar says that the Mannequin X Commonplace Vary will get 250 miles on a single cost.
It’s not clear the place they took that quantity, however the Mannequin X Commonplace Vary has an EPA estimated vary of 255 miles.
Additionally, they conveniently not noted issues like fast-charging capability, driver help options, and cargo area of their comparability factors.
Jaguar has a surprising automobile on its palms that occurs to be electrical. That doesn’t imply that they need to pin it in opposition to any electrical automobile on the market.
I believe they need to deal with making its personal area within the EV market as a result of if they’re banking on stealing market shares from Tesla, they’re going to have a tricky time.
