GM is making ready to launch a brand new electrical car offensive in Latin America’s largest auto market. Chevy’s Blazer EV will spearhead a brand new EV marketing campaign in Brazil as GM appears to counter BYD and different surging Chinese language EV makers within the area.
As considered one of GM’s most well known nameplates, the all-electric Blazer is a key piece of GM’s EV technique.
The Blazer EV was launched in 2022 as a part of Chevy’s next-gen electrical car lineup, alongside the Equinox and Silverado EVs. With output ramping up, GM bought 7,234 Blazer EVs by means of the primary half of 2024, 6,634 have been within the second quarter.
Based on GM, the electrical SUV is attracting new prospects to the model, with 40% of Blazer EV patrons coming from Jeep, Ford, Hyundai/Kia, and so on.
As the brand new electrical SUV positive aspects traction within the US, GM is making ready to launch it in one other key auto market: Brazil. Based on Statista, Brazil was the sixth largest automotive market globally in 2023, with over 2.18 million new automotive registrations.
Can Chevy’s Blazer EV compete with BYD?
Brazil just isn’t solely one of many greatest automotive markets by way of gross sales but additionally ranks among the many high ten car producers.
Chevy’s Blazer EV will launch in Brazil on August 1, 2024, in response to GM Authority. GM introduced it was making ready to launch the electrical SUV final week. GM mentioned the Blazer EV “marks a brand new period for the model” within the nation.
GM’s South American Director of Electrical Engineering, Plinio Cabral, defined “Trendy vehicles have their very own web and extra superior digital structure.” This permits “programs that provide a extra full and customized connectivity expertise for the patron,” he added.
One automaker that’s forward of the curve with that is China’s main EV maker, BYD. BYD is main Brazil’s EV transition after promoting almost 15,000 electrified vehicles within the nation within the first three months of 2024.
After launching its most inexpensive EV in March, the Dolphin Mini (Seagull in China), BYD’s momentum is simply anticipated to select up within the second half of the 12 months.
BYD’s Dolphin Mini begins at round $20,000 (99,800 BRL) as one of many most cost-effective electrical choices in Brazil.
Can Chevy’s Blazer EV assist GM preserve tempo with BYD in Brazil? We’ll be taught last costs and specs subsequent week. Within the US, the Chevy Blazer EV begins at $50,195 with as much as 279 miles vary. With the tax credit score, costs may fall to as little as $42,695.
The Blazer EV will launch in Brazil in a single trim, which would be the RS mannequin. Within the US, the RS is obtainable in each eAWD (279 miles vary) and RWD (324 miles vary) choices.
