Tesla’s European issues aren’t over. Some international locations have already reported their March supply numbers,, and regardless of the brand new Mannequin Y, Tesla’s electrical automobile gross sales decline is deepening in some European international locations.
Within the first two months of 2025, Tesla had a horrible efficiency in Europe.
Final week, we reported that Tesla’s gross sales had been down 43% in comparison with 2024, which was already a foul yr for Tesla. On prime of that, electrical automobile gross sales had been up 31%.
In March, Tesla began to ship the up to date Mannequin Y, which many hope will assist Tesla flip issues round.
The early information from international locations that already reported their March numbers just isn’t wanting good:
- France studies 3,159 Tesla deliveries in March – down 37% from March 2024 and down 41% in Q1
- Netherlands studies 1,536 Tesla deliveries in March – down 61% from March 2024 and down 50% in Q1
- Sweden studies 911 Tesla deliveries in March – down 64% from March 2024 and down 55% in Q1
- Austra studies 815 Tesla deliveries in March – down 34% from March 2024 and down 48% in Q1
- Portugal studies 1,209 Tesla deliveries in March – up 2% from March 2024 and down 26% in Q1
- Norway studies 2,211 Tesla deliveries in March – down 1% from March 2024 and down 25% in Q1
Whereas Tesla began deliveries of the brand new Mannequin Y and benefited from a couple of weeks of orders in March, it hasn’t delivered the brand new RWD model of the up to date Mannequin Y, which ought to assist gross sales to a sure diploma.
The query is how a lot and for the way lengthy.
In China, the place all variations of the brand new Mannequin Y are already out there, Tesla has already needed to introduce incentives to assist gross sales.
Electrek’s Take
There’s little doubt that model harm is having an impact on Tesla in Europe, it’s simply tough to gauge due to the Mannequin Y changeover impact on prime of it.
Tesla shareholders wish to downplay the model harm, however they typically neglect that the Mannequin Y changeover just isn’t all unhealthy for Tesla’s deliveries in Q1. Tesla had a big stock of the outdated Mannequin Y, which it closely discounted, and the brand new Mannequin Y deliveries in March benefited from a couple of weeks of taking orders since January.
Q2 ought to give us a greater concept, however even then, RWD deliveries are anticipated to begin midway by the quarter. Q3 ought to give us one of the best concept of Tesla’s scenario in Europe, however that’s fairly far-off.
Within the meantime, some numbers nonetheless want to come back from Europe, however it seems to be like Tesla’s gross sales might be down about 40% in Q1 in comparison with 2024, which was already a down yr for Tesla in Europe.
I count on greater than half of that to be on account of model points, and the remaining is because of the Mannequin Y changeover.
