On March twenty ninth, a Xiaomi SU7 that had three younger college-age ladies in it crashed on a freeway in Anhui Province, ensuing within the lack of all three passengers’ lives. The accident gained large consideration on the Chinese language web. The automotive was driving in NOA clever driving mode when it detected an impediment. The system took management and utilized the brakes, however sadly, the automotive crashed into the aspect of the highway at a pace of 97 km/h. Now we have lined the small print of the accident within the earlier report.
This tragedy quickly led to doubts about Xiaomi and the clever driving characteristic. Xiaomi inventory shrank over 120 billion Hong Kong {dollars} (Roughly 15 billion USD) in two days. On the identical time, many individuals expressed doubts about clever driving and the way it’s marketed, together with a number of government-sponsored media shops reminiscent of Guancha.cn.
In response to Guancha.cn’s report, the mom of the motive force who died within the accident had warned her daughter a number of instances in regards to the risks of “blindly trusting the clever driving operate.” Nevertheless, her daughter responded, saying the operate was “protected to make use of.”
The media later identified that exaggerated wording in commercials and video games, together with the over-promotion of clever driving capabilities, has created confusion in regards to the idea of “clever driving.” Many automakers, particularly these targeted on EVs, incessantly use phrases reminiscent of “high-stage clever driving,” “auto avoiding obstacles,” and even “free your fingers” to market their L2-level ADAS capabilities. Such wording could mislead shoppers unfamiliar with the know-how into believing the automotive can deal with “a lot of the driving” for them, doubtlessly resulting in a lack of concentrate on the highway.
Moreover advertising language, the media additionally highlighted that some promotional movies characteristic content material creators taking their fingers off the steering wheel and permitting the automotive to drive itself for a protracted time frame. This might additional mislead shoppers into misusing L2 ADAS and never working it safely. Shortly after, a video surfaced of one other SU7 driver sleeping whereas the automotive was driving on the freeway
Many Automotive makers are conscious of the problem. Tesla eliminated the FSD title from its ADAS in its promotional supplies; the federal government introduced that they’ll regulate using advertising language of clever driving sooner or later.
Editor’s Remark
The main target of competitors within the Chinese language automotive market has shifted to clever driving options, with totally different automakers typically selling their methods as “higher than others.” This has made clever driving a key consider car-buying choices, particularly amongst youthful generations who’re extra open to new applied sciences.
There needs to be stricter laws on how these options are marketed, in addition to a extra thorough training course of for shoppers earlier than buying a automobile outfitted with such know-how. Nevertheless, this doesn’t imply automakers needs to be solely blamed for accidents—finally, the particular person behind the wheel is liable for their very own security.
Supply: Thepaper.cn
