Ford needs to attract in patrons from rival manufacturers. Its newest goal is pickup truck drivers, particularly Ram homeowners. Ford is providing Ram homeowners as much as $2,000 off in the event that they swap to its F-150 Lightning.
Ford targets Ram Truck homeowners with new supply
After promoting one other 7,162 Lightning fashions within the third quarter, Ford has now bought over 22,800 electrical pickups within the US by September.
With new competitors hitting the market, akin to Tesla’s Cybertruck, the Chevy Silverado EV, and the GMC Sierra EV, Ford seems to maintain its share of the market.
Ford already affords Tesla drivers as much as $1,500 off 2023 and 2024 F-150 Lightning fashions. Now, it’s seeking to appeal to homeowners from one other rival model, Ram.
In line with on-line automobile analysis agency CarsDirect, Ford is providing Ram homeowners as much as $2,000 off in the event that they swap to an F-150, together with the all-electric Lightning.
A observe despatched to sellers on October 8 acknowledged the supply is nice on 2023 and 2024 F-150 Lightning fashions. Though the biggest $2,000 low cost is in California, the deal is obtainable in a number of elements of the US, akin to Atlanta, Denver, Boston, Chicago, and Dallas. Ford is providing a $1,000 low cost in most different locations.
Heading off incoming rivals
Though the F-series continues to be the best-selling automobile within the US in 2024, gross sales had been down 4% by the primary 9 months in comparison with 2023.
Ford was additionally not too long ago overtaken by GM because the second best-selling EV model within the US. With a number of new fashions rolling out just like the Chevy Equinox, Blazer, and Silverado EVs, GM is gaining market share.
In the meantime, Ram is launching its first electrical truck, the 2025 Ram 1500 REV. Ram’s first electrical pickup will hit US dealerships in early 2025 with as much as 350 miles vary (commonplace 168 kWh battery). Ram mentioned a bigger 229 kWh battery will present over 500 miles vary.
2024 Ford F-150 Lightning trim | Beginning Worth | Vary (EPA-est miles) |
| XLT | $62,995 | 240 |
| Flash | $67,995 | 320 |
| Lariat | $76,995 | 320 |
| Platinum | $84,995 | 300 |
| Platinum Black | $92,995 | 300 |
Ram additionally claims its electrical pickup can tow as much as 14,000 lbs with a 2,700 lb max payload. Ford’s F-150 Lightning will get as much as 320 miles EPA-est vary with a towing capability of as much as 10,000 lbs.
The 2024 Ford F-150 Lightning begins at $62,995. Though Ram has but to disclose costs, the 2025 Ram 1500 REV is anticipated to begin at round $60,000.
As a part of its new “Energy Promise,” Ford is providing EV patrons, together with the F-150 Lightning and Mustang Mach-E, a free Stage 2 dwelling cost whereas overlaying the price of set up.
Able to drive off in your new electrical pickup? We can assist you get began. You should use our hyperlink to view affords on the Ford F-150 Lightning at a supplier close to you.
