Dodge Charger. Ford Lightning. Some historic automotive names are simply begging to be introduced again as new-age electrical automobiles, however the perfect one has all the time been the Buick Electra – and now, it’s again. Meet the all-new Buick ELECTRA GS idea.
It’s exhausting to attract a direct line between this new-age idea, which made its debut earlier at this time in Shanghai, and the OG 1959 Buick Electra. Heck, that automotive would in all probability have extra components in widespread with a lunar rover than this new electrical Electra … however as Michael Keaton’s Ray Kroc says in The Founder, “I wanted the identify.”
The brand new ELECTRA GS is massive, dangerous, and positively designed to really feel like a chest-forward assertion of intent. In truth, the official copy says that the idea attracts inspiration from the legendary centaur, embodying each uncooked energy and intelligence.
“The ELECTRA GS is greater than an idea. It’s a design manifesto,” stated Stuart Norris, Chief Design Officer at SAIC-GM and Vice President of GM China Design. “It’s a daring assertion that Buick will proceed its success within the electrical period with sculptural dynamism, cutting-edge expertise, and uncompromised sophistication.”
Which, positive – however did I point out it’s massive? (It’s so massive, you guys).
Return of the large Buick

At 5,300 mm, the idea Buick is properly over seventeen ft lengthy, and it appears tall, too – these are 23″ (twenty-three inch) wheels that scale it down a bit, nevertheless it’s almost as massive as a Chevy Tahoe/GMC Yukon at 5,334 mm.
No technical specs are supplied, indicating that this very a lot a styling train, however one may simply think about the identical high-powered Ultium underpinnings present in a physics-defying GMC Hummer EV buried under the ELECTRA GS’ curves and making it greater than fast sufficient to reside as much as any hype generated by the GNX model GM is sure to roll out to SEMA in a yr or two.
It’s what’s inside that counts
Inside, the large electrical skateboard chassis permits a flat, expansive cabin that the corporate says is “remodeled right into a bespoke sanctuary.” The automotive options 4 particular person captain’s chairs wrapped in premium supplies and metallic accents to ship first-class consolation. The driving force’s view is uncluttered with easy devices and a big HUD, whereas a 16.3-inch ultra-wide show caters to front-seat passengers (the designated DJs on any lengthy highway journey) with bunches of connectivity however, presumably, no Apple CarPlay.
Even so, it looks as if a forward-looking, high-tech imaginative and prescient that caters extra to Chinese language than American sensibilities. “In at this time’s linked world, the place design and expertise transcend borders, our staff is proud to be shaping a world imaginative and prescient from China’s perspective,” stated Norris. “The ELECTRA GS is just the start.”
Buick has bought greater than 10 million automobiles in China since its introduction to the market by SAIC-GM in 1998, and hopes that new ideas like ELECTRA GS will assist it proceed to succeed regardless of home competitors.
SOURCE | IMAGES: GM.