Nissan is as soon as once more delaying the beginning of EV manufacturing at its Canton, Miss facility. The delay is as a result of have to “improve product competitiveness.”
Nissan delaying EV manufacturing in Canton (once more)
If you happen to have been ready for the Nissan’s new electrical sedans, you’ll have to attend a bit longer. In keeping with a provider observe seen by Automotive Information, Nissan is delaying EV manufacturing in Canton (once more).
The memo states that Nissan will start EV manufacturing one other two months later than anticipated. That’s after Nissan already delayed plans by three months final yr.
Manufacturing of Nissan’s electrical sedan, referred to as LZ1F, is slated to start in November 2026. The Infiniti EV (LZ1E) will comply with in April 2027.
Nissan is delaying the sporty EVs because of “the necessity to improve product competitiveness,” the memo acknowledged. A supply instructed Automotive Information Nissan is worried over profitability and EV demand.
The automaker offered over 20,600 EVs within the US final yr. Nissan’s first electrical SUV, the Ariya, accounted for practically 13,500.
Regardless of a rocky begin, the Nissan Ariya is selecting up within the US, with 3,765 fashions offered within the final three months of 2023.
Nissan joins US automakers Ford and GM in delaying vital EV initiatives. Ford is pushing again round $12 billion in EV spending. It additionally expects to construct about half of the F-150 Lightning’s initially supposed for this yr.
GM pushed again manufacturing of key EVs, together with the Equinox EV, GMC Sierra Denali EV, and Silverado RST.
Regardless of this, a report 1.2 million EVs have been offered within the US final yr as patrons proceed shifting to all-electric choices.
Electrek’s Take
Like Ford and GM, delaying EV manufacturing within the US may put Nissan prone to falling additional behind.
Nissan is lastly gaining floor within the US EV market, however a wave of latest electrical SUVs are rolling out this yr.
The Ariya will compete with the Chevy Blazer EV, Kia EV9, Honda Prologue, and others. It’s going to additionally proceed preventing for market share with Tesla’s best-selling Mannequin Y and the Hyundai IONIQ 5. Volvo’s new EX30, beginning at $35,000, may additionally rival Nissan’s electrical SUV.
If Nissan needs to maintain up, it might want to launch EVs in new segments like sports activities sedans and luxurious.
EVs accounted for 7.6% of all US auto gross sales in 2023, in response to Cox Automotive. This yr, that quantity is predicted to rise to 10%. EV adoption will proceed climbing. These specializing in future tech now will proceed seeing the outcomes because the market shifts to electrical.
