BMW hit a significant milestone after promoting over 50,000 EVs within the US in 2024 for the primary time. Regardless of greater electrical automobile gross sales for the complete yr, BMW’s feat is probably not as massive because it appears. Right here’s why.
BMW EV gross sales within the US prime 50,000 in 2024
With one other 13,876 totally electrical autos bought in This autumn, BMW’s EV gross sales reached over 50,000 within the US for the primary time.
Within the US, BMW bought a complete of fifty,981 EVs final yr, up 12% from the 45,417 bought in 2023. One thing value noting is that BMW’s fourth-quarter EV gross sales fell 3.5% from 5,274 in This autumn 2023 to 13,876.
BMW is without doubt one of the solely automakers to date to report decrease EV gross sales within the fourth quarter. Final week, Ford and GM each reported file This autumn and 2024 gross sales. GM topped its cross-town rival with over 114,400 electrical automobiles bought final yr (+50 YOY), in comparison with Ford’s practically 97,900 (+35% YOY).
Abroad automakers, like Hyundai and Kia, are shortly outpacing BMW. The South Korean auto giants posted one other file yr within the US with new EV fashions rolling out in key segments.
In the meantime, pure luxurious EV gamers like Lucid and Rivian are additionally stealing market share. In 2024, Lucid had 4 straight quarters with file deliveries, delivering 10,241 EVs in complete final yr.
Though it could not appear large, Lucid is a direct competitor to BMW. Final yr, it solely bought one mannequin, the Lucid Air. Now, Lucid is launching its first electrical SUV, the Gravity.
Rivian’s deliveries additionally hit a brand new excessive for 2024 within the fourth quarter after overcoming a provide chain subject. With one other 14,183 autos delivered in This autumn, Rivian’s 2024 supply complete reached practically 51,600. The EV maker is now ramping up manufacturing at its Regular, IL manufacturing plant after shutting it down for upgrades final spring.
How will this influence BMW iX gross sales? After slipping one other 20% within the fourth quarter, BMW iX gross sales had been down 11% in 2024, with 15,383 items bought.
BMW additionally sells three different electrical automobiles within the US: the i4, i5, and i7. Final yr, the i4 was BMW’s top-selling mannequin, with over 23,400 items bought. Nevertheless, gross sales had been solely up 3% in comparison with 2023 (22,583 items). BMW’s i5 notched probably the most progress, with gross sales up 310% in 2024, however solely 8,763 fashions had been bought.
Electrek’s Take
Though year-over-year gross sales progress continues to be an accomplishment, with a wave of latest EVs hitting the market, will BMW have the ability to sustain in 2025?
Jeep is releasing its first luxurious electrical SUV. Volvo, Kia, and Hyundai are launching flagship three-row electrical SUVs. Lucid’s Gravity is rolling out. After which, in 2026, we’ll lastly see Rivian’s lower-cost R2 electrical SUV.
BMW believes it has a solution with its Neue Klasse, or “New Class” of EVs, which is able to hit US showrooms in 2026. The corporate’s first Neue Klasse EV rolled off the manufacturing line final November because it prepares for a brand new period.
BMW claims its new EV collection may have “30% extra vary, 30% quicker charging, and a 25% general enchancment in automobile effectivity.” The primary BMW Neue Klasse mannequin might be a crossover SUV, with 5 extra set to launch by 2028.
One factor is for certain: extra superior EVs at a lower cost will quickly be obtainable. Keep tuned for extra.
