Chinese language automaker BYD has formally entered the Romanian market, introducing 4 fashions as a part of its broader European growth. The lineup consists of two all-electric autos—the BYD Sealion 7 and BYD Seal—and two plug-in hybrids, the BYD Seal U DM-i (Tune Plus) and the compact BYD Atto 2 (Yuan UP). The announcement was made on the corporate’s official Weibo account.
BYD has partnered with Romanian distributors Tiriac Auto and DAB Auto to help its entry. The corporate has opened its first showroom in Bucharest and plans to ascertain over 30 gross sales and repair retailers nationwide by the tip of 2025. Cities similar to Ploiești, Brașov, Iași, Cluj-Napoca, and Timișoara are included within the growth plan.
BYD’s rollout in Romania amid ongoing modifications within the European Union’s tariff constructions. Electrical autos imported from China face a 27% tariff, whereas plug-in hybrids are taxed at 10%. BYD’s mixture of EV and PHEV fashions displays an effort to regulate to those regulatory circumstances whereas providing choices that align with market demand.
Romania is without doubt one of the newest European markets BYD has entered. The corporate is now in over 20 European nations, together with Germany, France, Italy, Spain, and varied Nordic states. It has said a long-term aim of changing into Europe’s main electrical automobile model by 2030.
This transfer follows BYD’s current launch in Croatia, the place it partnered with Auto Hrvatska and Concord New Vitality Auto Service Zagreb. These expansions observe robust world efficiency. In 2024, BYD bought 4.3 million autos and reported near €100 billion in income. It has set a gross sales goal of 5.5 million items for 2025.
Its analysis and improvement workforce, comprising over 120,000 employees, continues to help product innovation throughout its world operations.
The launch occasion in Bucharest drew Romanian officers, enterprise leaders, and media, indicating rising native curiosity within the model. With Romania’s market evolving towards electrification, BYD’s entry is predicted to contribute to the rising shift towards low-emission autos.
Based in 1995, BYD has expanded from battery manufacturing to new power autos and renewable power applied sciences. The corporate employs over a million folks globally and is increasing its presence in key worldwide markets.
Supply: IT-Residence
