Denza introduced its European debut at Brera Design Week 2025 in Milan, which will likely be held between April 7 and 13. “We’re bringing the way forward for premium electrical mobility to Europe. Keep impressed, keep forward,” the corporate mentioned on social media at this time.
The Brera Design Week is a predominant a part of Furisalone, a group of occasions unfold throughout numerous areas of Milan throughout Design Week. Denza is the primary sponsor of Fuorisalone 2025.
Denza is a failed three way partnership between Mercedes-Benz and BYD, established in 2011. Every half held 50%, and the registered capital was 7.76 billion yuan (about 1 billion USD). Nevertheless, Denza was by no means actually fashionable, and gross sales had been low and ten years later, in December 2021, Mercedes-Benz exited the three way partnership as BYD elevated its possession to 90%. BYD obtained the remaining 10% in 2024.
As soon as BYD took over, issues began transferring quick. Denza was positioned as a premium EV model and launched 5 new fashions: the D9 minivan, N7 and N8 SUVs, Z9 sedan, and Z9 GT property. In 2024, the corporate offered 125,674 automobiles in China and exported to Europe.
For Europe, Denza will immediately compete with the German trio of BMW, Audi, and its former JV companion Mercedes. However Denza in Europe will likely be a bit completely different from Chinese language Denza.
BYD presently operates three manufacturers: Denza, Fang Cheng Bao, and Yangwang. Nevertheless, BYD desires to “put every little thing below one luxurious model” for Europe. Thus, the Fang Cheng Bao Bao 5 SUV is about for European launch below the Denza model.
From the Denza lineup, the property Z9 GT is confirmed to launch within the Outdated Continent to rival the Porsche Panamera. Z9 GT was designed by Audi veteran Wolfgang Egger and begins at 334,800 yuan (46,100 USD) for the plug-in hybrid variant and 354,800 yuan (48,800 USD) for the all-electric model in China.
