Chery restarts Rely brand to take on the pickup truck market

On April 20, Chery formally rebranded and relaunched Rely as its first “world clever pickup ecosystem model”, protecting ICE, BEV, EREV, and PHEV variants. Rely is Chery’s third model to be revived after the Fulwin and QQ collection.

Again in 2009, Chery established the Qilin high-end model, which was divided into two collection: Riich and Rely. Nevertheless, out there atmosphere dominated by three way partnership manufacturers throughout that interval, Qilin solely survived for a couple of years.

This time, Rely is the abbreviation for rebuild, discover, hyperlink, and yield, based on Chery. Rely could have 4 main product traces and 16 product portfolios constructed primarily based on Chery’s Mars Structure hybrid/gas car platform and outfitted with the Kunpeng Tremendous Efficiency Electrical Hybrid C-DM system, the Lion cockpit system, the Falcon sensible driving system, and the Rely Kaitian “full state of affairs car clever tech platform”. Chery claimed the Rely Kaitian could have an “AI-embedded electrical structure”.

Earlier, Chery has opened the applying for the Chinese language public to submit Rely’s model emblem design. The winner will obtain a dividend of 1 yuan (0.14 USD) for every pickup truck offered within the subsequent three years.

Moreover, the Chinese language social media Auto Zol reported that Rely’s first pickup truck is about 5.4 meters lengthy with a wheelbase of three.3 meters wheelbase.

In March 2025, China offered 58,000 pickup vans, a year-on-year improve of 13.1%, bringing the primary quarter cumulative gross sales to 137,000 items, a year-on-year improve of 6.8%. In significantly, 2,700 new vitality pickup vans have been offered in March, a year-on-year improve of 219%; and 6,200 items have been offered within the first quarter, a year-on-year improve of 187%. On the identical time, 24,000 pickup vans have been exported, a year-on-year improve of 20%. For the primary quarter, the pickup truck export quantity totaled 62,000 items, a year-on-year improve of 31%, and exports accounted for 45% of the overall gross sales.

With Rely, how a lot of the pickup truck market share will Chery have the ability to declare?

Supply: Chery, Auto Zol, CPCA