Chevy is increasing its EV portfolio with electrical business vans. GM introduced it’s shifting BrightDrop underneath the Chevrolet model. The transfer comes after rival Ford revealed plans for a brand new “digitally superior” business EV van as a part of its shifting electrified technique.
Chevy will promote GM’s Brightdrop EV vans
GM is shifting BrightDrop EVs to Chevy’s business gross sales community because it seems to be to extend gross sales and problem Ford, Rivian, and others within the electrical van house.
BrightDrop was launched in January 2021 as a standalone model targeted on business EVs. In 2023, the corporate was built-in into GM Envolve, its fleet enterprise. Now, it is going to be offered underneath Chevy.
The model has two electrical vans, the 400 and 600 fashions, that main transport corporations like FedEx, Ryder, and DHL are already utilizing.
Nonetheless, GM believes the EVs will promote higher underneath the Chevy model. GM’s assertion on Thursday learn:
Including BrightDrop’s electrical vans to the increasing Chevrolet EV portfolio will give BrightDrop clients entry to one of many trade’s largest and most intensive business gross sales and repair networks and enhances model development alternatives.
The electrical vans will now be generally known as the Chevrolet 400 and 600. Chevrolet’s Vice President Scott Bell stated that by including Brightdrop to the lineup, “we’re combining superior EV expertise with the dependability and widespread accessibility that solely Chevrolet can supply.”
GM will nonetheless construct the business electrical vans at its CAMI Meeting plant in Ingersoll, Ontario.
Electrek’s Take
The announcement comes after Ford revealed plans to launch a brand new digital superior business van in 2026. Ford already has the best-selling van within the US with the Transit and E-Transit.
Within the second quarter, Ford’s Transit and E-Sequence mixed accounted for half of the full-size business van phase within the US.
Ford offered 6,301 E-Transit vans via the primary six months of the yr, up 116% from 2023. As compared, GM offered 746 BrightDrop electrical vans via June 2024.
On the finish of Q2, the Ford Professional Intelligence software program platform had round 600,000 subscribers, up 33% from final yr.
GM hopes that shifting its EV vans underneath the Chevy model will problem Ford and others like Rivian, which sells electrical vans to Amazon.
