Cowboy moves its electric bike production back home… almost

Cowboy, the Brussels, Belgium-based electrical bicycle maker well-known for its fashionable tackle traditional European-cycling designs, is nearshoring its manufacturing to hurry up supply occasions.

Shifting its e-bike manufacturing out of Asia, Cowboy is as a substitute bringing its meeting again house—or not less than fairly darn near house.

Cowboy has teamed up with the France-based firm ReCycles, “a famend French producer with over 30 years of expertise producing for manufacturers like Peugeot, to assemble its bikes in Romilly-sur-Seine.”

The transfer is meant to chop down on the time it takes to ship electrical bicycles to its prospects, defined Cowboy’s CEO and Co-founder Adrien Roose.

“Bringing our meeting to France marks a big turning level for Cowboy. This transfer strengthens our dedication to high quality whereas permitting us to scale effectively to satisfy demand. By working with a producer that mixes many years of experience with a imaginative and prescient for the long run, we’re not solely bettering manufacturing but in addition reinforcing France’s position within the evolution of e-bike innovation. As we ramp up manufacturing, availability for our bikes continues to develop, and as soon as we attain full capability, bikes can be delivered inside days—getting extra riders within the saddle quicker than ever.” 

Whereas many electrical bicycle firms struggled with overstock conditions over the previous few years, Cowboy has lengthy tried to keep up lean operations, although this has typically led to lengthy supply occasions and complaints from prospects. Thus, the corporate’s transfer to reshore manufacturing hopes to deal with these issues.

“We acknowledge and apologise for the delays some prospects have confronted lately, and now we have taken decisive motion to repair this,” Roose said in a remark supplied to Electrek. “This transfer proves that Cowboy is constructing a stronger, extra resilient future while specializing in our buyer expertise.”

The transfer additionally comes at a time when international commerce wars and retaliatory tariffs are again within the information, creating higher uncertainty for e-bikes produced in main manufacturing facilities similar to China, Taiwan, and different main Asian producers.

ReCycles appears to be like prepared to satisfy the demand and is claimed to be investing closely in the way forward for French bicycle manufacturing. The corporate is presently creating a brand new 25,000 m² (270,000 sq. ft) manufacturing website set to be prepared by 2027.

As Gregory Trebaol, CEO of ReCycles, defined:

“We’re thrilled to assemble Cowboy bikes in France. Cowboy is the world’s most superior e-bike, combining cutting-edge expertise with modern design and a seamless driving expertise. This collaboration displays our shared dedication to high quality, innovation, and making Europe a worldwide hub for the biking trade.”