Everybody loves a superb comeback story. Rocky. The Karate Child. CAKE? That’s proper, the Swedish electrical bike firm is making ready to rise once more.
In a brand new announcement, CAKE mentioned the ultimate chapter of its fashionable electrical bike saga has but to be written.
After the model filed for chapter in February on the heels of its buyers pulling again, now new life could also be breathed into the corporate.
The Norwegian automotive firm Brages Holding AS has apparently acquired the model and all of its mental property. Now we’ve realized {that a} small group has been to set plans for CAKE’s future.
“As a automobile retailer in Norway, we’ve witnessed how briskly the electrification shift can go when individuals set their minds to it,” defined Brages proprietor Espen Digernes. “Now, we consider the transformation within the micro-mobility sector will speed up as nicely. Not just for motorbikes, but in addition for scooters, mopeds, and electrical bikes. Once we first linked with CAKE as a retailer, we fell in love with their merchandise, the design, the craftsmanship, and the story behind CAKE. Our aim in buying CAKE was to evolve the model. We goal to scale CAKE by constructing a sturdy retailer distribution community and remodeling a exceptional Swedish initiative right into a Scandinavian success.”
The corporate continued, saying {that a} marketing strategy for the brand new CAKE has been crafted for the reason that acquisition.
“This plan is an bold quest to guide the premium electrical two-wheeler section in focused markets,” the corporate continued. “On the identical time, we goal to maintain the eagerness and enthusiasm for the model by way of our CAKE group and the devoted group of riders.”
CAKE started making waves on the planet of two-wheeled electrical mobility all the way in which again in 2016. The corporate’s mission was to encourage a shift in direction of zero-emission societies by creating high-performance electrical bikes that mixed sustainability with modern design.
CAKE’s most notable mannequin was the Kalk, a line of light-weight electrical bikes designed for off-road and concrete use. The Kalk collection, which included fashions just like the Kalk OR, Kalk&, and Kalk INK, showcased the corporate’s dedication to merging numerous driving kinds with minimalist Scandinavian design.
These bikes had been engineered with precision, that includes sturdy but light-weight supplies resembling aluminum and carbon fiber, which contributed to their spectacular efficiency and vary, to not point out the distinctly Swedish styling.
Through the years, CAKE expanded its lineup to incorporate the Ösa, a flexible utility bike that might be personalized with numerous equipment to go well with a variety of makes use of, from commuting to cargo transport.
CAKE was identified for specializing in each its engineering and sustainable practices, pushing the boundaries of what electrical bikes might obtain in a novel kind issue whereas remaining centered on sustainability. It was a transfer that appealed to each environmentally acutely aware riders and people looking for efficiency of their dust bikes and concrete mopeds, although the model’s greater costs for comparatively decrease efficiency meant that the design and sustainability options had been additionally a significant a part of the worth proposition.
Now with a comeback doubtlessly on the horizon, we could not have to write down about CAKE in previous tense.
