Is Ford’s electrical pickup in bother? Gross sales have been down for months, and February confirmed no reduction. What’s happening with the Ford F-150 Lightning?
Ford F-150 Lightning gross sales drop once more in February 2025
Ford’s US gross sales dropped by 9% final month. Though electrified automobiles, together with EVs and hybrids, each notched double-digit progress, gross sales of Ford’s gas-powered (ICE) fashions, which accounted for over 85% of deliveries, fell almost 13%.
Hybrids noticed larger demand with gross sales up 27.5% to fifteen,357, whereas EV gross sales elevated 15% to 7,326. The Mustang Mach-E was a brilliant spot with 3,312 fashions offered in February, up 13% from the prior yr.
With 6,841 Mach-Es offered by means of the primary three months of 2025, Ford’s electrical crossover SUV stays a top-selling EV within the US.
Ford’s electrical pickup didn’t fare as nicely. F-150 Lightning Gross sales have been down almost 15% final month with solely 2,199 models offered. By way of March, Ford has offered 15% fewer Lightning fashions than it did presently final yr.
Gross sales of the electrical pickup have been slipping for months now. Within the ultimate three months of 2024, F-150 Lightning gross sales have been down 10%.
The Lightning, alongside Rivian’s R1T, are now not the one electrical pickups in the marketplace. Ford is going through new competitors with the Tesla Cybertruck, Chevy Silverado EV, and GMC Sierra EV, arriving.
Based on Cox Automotive, the Tesla Cybertruck slipped previous the Lightning to turn into the fifth best-selling EV within the US final yr with almost 39,000 models offered. Ford’s Lightning was sixth with simply over 33,500 fashions offered.
Ford prolonged its “Energy Promise” promo earlier this yr to spice up demand, giving EV patrons a Stage 2 dwelling charger and different advantages, however Lightning gross sales are nonetheless down.
The American automaker lower Lightning manufacturing at its Rouge Electrical Car Middle final yr, citing slower-than-expected demand. A brand new report from Automotive Information claims Ford is now ending a pilot program to inventory and distribute EVs by means of regional hubs after it didn’t catch on. It was designed to hurry up deliveries.
Though Ford plans to launch a smaller midsize electrical pickup, it gained’t arrive till at the least two extra years. With new competitors, just like the Ram 1500 REV and Volkswagen Scout pickup, hitting the market over the following few years, Ford could discover it even more durable to draw patrons.
