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Ecodrive Daily > Electric cars > Ford has a new plan to win over EV buyers overseas: Free chargers and other perks
Electric cars

Ford has a new plan to win over EV buyers overseas: Free chargers and other perks

April 9, 2025 4 Min Read
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4 Min Read
Ford has a new plan to win over EV buyers overseas: Free chargers and other perks
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  • Ford is giving free EV chargers to consumers within the UK
  • Saving money and time

Ford is sweetening the deal for EV consumers within the UK with free dwelling chargers and extra, simply as its best-selling automobile, the Puma, will get an electrical improve. The brand new incentives are a part of Ford’s push to spice up EV gross sales and achieve market share abroad.

Ford is giving free EV chargers to consumers within the UK

The “Ford Energy Promise” was initially launched within the US final October. It features a free Degree 2 dwelling charger with any Ford EV buy, together with the Mustang Mach-E and F-150 Lightning.

Ford can even cowl the price of commonplace set up, together with another goodies to sweeten the deal, like 24/7 dwell EV assist, roadside help, and an 8-year, 100,000-battery guarantee.

The American automaker is now extending the provide because it seems to win again market share abroad. On Tuesday, Ford launched the Energy Promise within the UK to assist make proudly owning an EV simpler.

Commercial – scroll for extra content material

Ford’s promo features a free wall field dwelling charger (with commonplace set up), an as much as 10,000-mile dwelling vitality bonus, and an 8-year and 100,000-mile battery guarantee.

Different incentives embrace a free five-year service plan, free five-year towing help, and entry to over 33,000 public charging stations throughout the UK by way of Ford’s Blue Oval Cost Community.

Ford-electric-Puma-Gen-E
Ford electrical Puma Gen-E (Supply: Ford)

Saving money and time

The provide is out there throughout Ford’s EV lineup, together with the brand new electrical Puma Gen-E. Ford’s electrical automobile lineup within the UK consists of the Explorer Electrical, Mustang Mach-E, Capri EV, E-Tourneo Customized, E-Tourneo Courier, and the brand new electrical Puma. If you have already got a house charger, you’ll be able to go for a £500 ($650) money bonus.

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Ford-free-EV-charger-UK
Ford’s electrical automobiles in Europe from left to proper: Puma Gen-E, Explorer, Capri, and Mustang Mach-E (Supply: Ford)

Ford EV consumers can even profit from its partnership with Octopus Vitality, the UK’s largest vitality provider. Utilizing “Clever Octopus Go,” it can save you as much as 70% on vitality prices by charging in a single day (7p/kWh).

Based on Ford, charging the brand new electrical Puma Gen-E can value as little as £3.23, or lower than $5. Ford launched the Puma Gen-E, the EV model of its best-selling automobile in Europe, beginning at simply €36,900 ($38,800) in December. Within the UK, the Puma Gen-E Choose begins at £30,795 ($39,300).

Ford-free-EV-chargers-offer
(Supply: Ford)

Since launching this system, Ford has prolonged the provide to Canada. Within the US (and Canada), Ford’s Energy Promise runs till June 30, 2025.

Based on Ford’s analysis, the 2025 Mustang Mach-E eAWD extended-range battery can save $26 in comparison with filling up a gasoline tank. The 2025 Ford F-150 Lightning Lariat might prevent as much as $55 in comparison with an identical pickup.

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