With vital reductions, together with worker pricing, Ford had a file US gross sales month in April. Regardless of greater truck and SUV gross sales, electrical car gross sales dropped by practically 40%. Now, Ford is ending one other huge challenge that was anticipated to assist it reduce prices and compete with leaders like Tesla.
Ford ends one other challenge as gross sales slip
Ford offered 208,675 automobiles within the US final month, a 16% enhance from the identical interval final 12 months and a brand new April file. Electrified car gross sales, together with EVs and hybrids, rose 8.4%. Nonetheless, it was Ford’s gas-powered vans and SUVs that drove the expansion.
Vehicles accounted for over half of Ford’s gross sales final month, with gross sales up 19% to 116,955 items. Ford offered one other practically 87,000 SUVs, up 13.4% from April 2024.
The expansion was primarily because of a brand new promotion launched in early April. CEO Jim Farley instructed CNN in an interview on Wednesday that Ford is extending its “From America, For America” marketing campaign by way of July 4. This system was initially scheduled to finish on June 2 and presents worker pricing on most 2024 and 2025 fashions.
Regardless of greater gross sales of inside combustion (ICE) and hybrid automobiles, Ford offered considerably fewer electrical automobiles final month. Ford offered 4,859 totally electrical automobiles in April, which is sort of 40% lower than the 8,019 offered in April 2024.
All three of Ford’s electrical automobiles —the F-150 Lightning, Mustang Mach-E, and E-Transit —had double-digit gross sales declines final month.
Ford offered 2,927 Mach-Es (-40%), 1,740 F-150 Lightnings (-17%), and simply 192 E-Transit vans in April (-81%). Ford spokesperson Emma Bergg stated the decrease gross sales had been as a consequence of decrease stock ensuing from mannequin 12 months changeovers.
In line with a Reuters report on Wednesday, Ford is now not creating its next-generation electrical structure, FNV4.
Bergg clarified to Electrek that FNV4 was not an EV-exclusive challenge and it’s not ending. The corporate is merging two of its electrical architectures into one which might be used throughout extra automobiles, no matter powertrain.
The transfer will allow Ford to supply superior linked experiences in EVs just like the Mustang Mach-E and F-150 Lightning, in addition to different automobiles just like the Bronco, Mustang, Tremendous Responsibility, Ranger, and Transit.
Ford additionally prolonged its “Energy Promise” program this week, which presents EV consumers a free Stage 2 house charger and a number of other different advantages to assist ease the transition to electrical automobiles.
