Ford’s automobiles are about to get a complete lot cheaper. With its new “From America, For America” marketing campaign, launched Thursday, Ford is rolling out steep reductions, together with worker pricing for all, and a free residence charger for EV consumers.
The brand new marketing campaign promotes Ford’s “American-made” automobiles with some fairly candy offers. Ford is providing worker pricing on most 2024 and 2025 mannequin automobiles.
All Ford and Lincoln fashions besides the F-150 Raptors, 2025 Tremendous Responsibility pickups, and Expedition are included. The Lincoln Navigator and Ford’s fleet automobiles are additionally excluded.
Ford can also be extending its “Energy Promise” promo, which gives EV customers a free Stage 2 residence charger (plus normal set up), 24/7 stay electrical automobile help, roadside help, and an 8-year, 100,000-battery guarantee.
This system was initially launched in October, however Ford prolonged it by the top of March after seeing an uptick in EV gross sales.
Ford’s Energy Promise now runs by June 30 and is accessible for any new EV buy or lease, together with the Mustang Mach-E and F-150 Lightning pickup.
In accordance with Rob Kaffl, Ford’s director of US gross sales, the corporate is ready to supply steep reductions as a result of it has the stock. Kaffl instructed The Detroit Free Press, “We’re in a really aggressive place in our inventory.”
With “loads of uncertainty out there proper now” amid Trump’s new tariffs taking impact, Kaffl stated Ford’s new “From America, For America” will present some safety.
How vital are the reductions? Properly, it is going to rely upon the automobile’s value. A Ford vendor (who requested to stay nameless) stated an F-150 XLT hybrid with an MSARP of $65,000 would value $55,000 beneath the worker pricing plan. The value of an Escape ST SUV, with an MSRP of $36,300, can be reduce to $33,000.
Ford launched the 2025 F-150 Lightning final week, with a brand new “Darkish Parts” package deal and improved charging options. It nonetheless begins at $62,995.
The 2025 Ford Mustang Mach-E begins at $36,495 and is accessible in RWD (260-mile vary) or eAWD (240-mile vary). Upgrading to the prolonged battery will value an additional $5,500 (eAWD solely).
Electrek’s Take
The brand new promo comes after Ford reported on Tuesday that US gross sales fell by 1.3% within the first quarter. Regardless of restricted stock, the Mustang Mach-E is off to a document begin in 2025, with over 11,600 models offered, outpacing the Chevy Equinox EV and Honda Prologue.
GM reported US gross sales development of practically 17% within the first three months of 2025. After EV gross sales doubled to 31,887, GM remained the quantity two vendor of EVs within the US behind Tesla, topping Ford’s 22,550.
Though Ford has the biggest manufacturing footprint within the US of any legacy automaker, CEO Jim Farley says it’s nonetheless not proof against the tariffs.
Ford imports about 21% of the automobiles it sells within the US. GM imports round 46%. Each need to get forward of any potential impacts.
Able to snag the financial savings on Ford’s electrical automobiles whereas they’re nonetheless right here? You should use our hyperlinks under to seek out offers on the Ford F-150 Lightning and Mustang Mach-E fashions in your space.
