Hyundai launched its latest advertising and marketing marketing campaign, “Better of Each Worlds,” that includes the Santa Fe Hybrid and Tucson Hybrid, filmed in Paris, Texas — that includes a number of native companies and actor/cowboy, Santiago Torres.
Designed to point out drivers that they don’t have to compromise gasoline effectivity to be able to have the reliability, superior know-how and daring design they need, the marketing campaign highlights the numerous methods Hyundai hybrids supply an excellent center floor, and in the end—the perfect of each worlds.
The marketing campaign options two hero spots, launching in 30-second and 15-second codecs titled, “Cowboy” and “Mosey.”
Each spots characteristic an unconventional cowboy, Jean-Luc, from Paris, France, making his new dwelling on the vary within the real-life city of Paris, Texas. Along with his cowboy charisma and “secure” of Hyundai hybrids, this hybrid man in a hybrid metropolis shortly proves his value to the locals of Paris, Texas. “Cowboy,” that includes Santa Fe Hybrid will air on Sunday, June 8, throughout Recreation 2 of the NBA Finals.
“This marketing campaign is a enjoyable and interesting solution to present how our Hyundai hybrids really ship the perfect of each worlds,” stated Sean Gilpin, chief advertising and marketing officer, Hyundai Motor America. “Our dedication to individuals and communities throughout America is mirrored in our help of Paris, Texas—the place we’re proud to assist native colleges by means of this marketing campaign. It’s a small however significant solution to give again to a city that introduced a lot coronary heart to our story.”
Filmed on location in Paris, Texas, the adverts highlight actual residents and native companies, including authenticity and a hometown really feel that displays Hyundai’s dedication to fostering native growth.
As well as, monetary financial savings of an estimated $30,000 from manufacturing will probably be given again to the Paris, Texas, group to help native colleges.
“I like when a marketing campaign is so brilliantly easy it explains itself: a French cowboy in Paris, Texas, driving Hyundai hybrids — the perfect of each worlds,” stated Gui Borchert, government inventive director, INNOCEAN USA. “Working with Stacy Wall actually dropped at life the parable of our French Cowboy, in a lovely world that pays homage to a number of the finest Westerns whereas really elevating the Hyundai lineup of hybrids. Taking pictures in an actual city with actual locals made it all of the extra particular. Insert French accent: Yeehaw!”
The totally built-in marketing campaign will embrace customized content material highlighting the complete Hyundai hybrid lineup throughout broadcast, digital and programmatic platforms and can prolong with customized digital content material on TikTok, Meta, Reddit and YouTube in addition to CRM and HyundaiUSA.com. As part of Hyundai’s Trusted Voices initiative, influential creators can even showcase Hyundai’s hybrid fashions by means of genuine, real-life storytelling.
Two long-form cinematic movies illustrating the primary character, Jean-Luc in his Hyundai hybrids, can even be launched on YouTube. The content material creates extra engageable moments and alternatives for customers to take a deeper dive into the storyline behind the marketing campaign and a better take a look at the number of options contained in the Santa Fe and Tucson Hybrids akin to vary, security, know-how, effectivity and America’s Greatest Guarantee.
Content material and adverts will run by means of the summer time main as much as the launch of Hyundai’s flagship and all-new Palisade Hybrid and demonstrates Hyundai’s management within the hybrid class.
The hybrid advertising and marketing marketing campaign was developed in collaboration with Hyundai’s company of document, INNOCEAN USA, whereas its media company, Canvas, coordinated the media buys.
Hyundai hybrid automobile gross sales have elevated 44% up to now in 2025, led by sturdy demand for the Tucson Hybrid and Santa Fe Hybrid. Hyundai continues to double down on its providing of hybrid automobiles with the current debut of the Hyundai Palisade Hybrid powertrain coming this fall.
Moreover, Hyundai Motor Group lately unveiled its next-generation hybrid powertrain system that delivers a brand new customary for energy and effectivity. Hyundai can even begin producing hybrids within the U.S. at its new Metaplant America in Georgia beginning subsequent 12 months. For extra details about Hyundai’s hybrid automobile lineup, go to www.hyundaiusa.com/us/en/electrified/hybrids.
