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Ecodrive Daily > News > Great Wall to add high end brand as company struggles in China market
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Great Wall to add high end brand as company struggles in China market

January 9, 2025 4 Min Read
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4 Min Read
Great Wall to add high end brand as company struggles in China market
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On January 9 it was reported that Nice Wall is creating a brand new tremendous luxurious model. At the moment it’s simply recognized by the code identify BG. The model is one other try by a Chinese language producer to create extra premium vehicles. It should probably kind Nice Wall’s equal to BYD’s Yangwang model.

It’s claimed the model will use a Nice Wall’s 4.0T V8 engine. Stories of the brand new model are largely centered round a put up by native media outlet LatePost. It’s claimed that merchandise shall be centered on hybrids and embrace supercars and sedans.

The model will herald consultants from European luxurious manufacturers with a view to achieve a bonus in pairing high-power inside combustion engines with electrical motors. By doing so the model hopes to attain technical and efficiency benefits.

Nice Wall Poer Cyberpickup on show on the 2023 Shanghai Auto Present.

The brand new model is being headed by Nice Wall chairman Wei Jianjun. Nice Wall’s former vice chairman of expertise, Tune Dongxian, has been appointed to the position of CEO whereas Zhang Xiaobo turns into CTO.

Wei Jianjun, it was reported by folks accustomed to the matter, shall be closely concerned within the creation of the fashions and engineering growth of the tremendous luxurious model. Moreover, he may have a excessive diploma of participation within the benchmarking and analysis course of for a few of the particulars.

The Tank 800 idea on show on the 2021 Shanghai Auto Present, China.

The brand new model will reportedly be focusing on high-quality small-batch operations. Subsequently, it can use extra in the way in which of modern and high-tech supplies.

At the moment, Nice Wall has 5 manufacturers: Haval, Wey, Tank, Ora, and Poer. The brand new model shall be aimed a lot greater with costs probably beginning round one million yuan (136,400 USD).

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It needs to be famous that Nice Wall beforehand tried a extra upmarket EV model referred to as Saloon. The model’s first automotive was meant to be the Mecha Dragon, however the model was canceled, and regardless of information that the automotive would grow to be an Ora mannequin, gross sales have but to start.

Saloon Mecha Dragon electrical automotive seen on show on the 2021 Guangzhou Auto Present, Guangdong Province, China.

Nice Wall has lately been struggling. Gross sales in 2024 have been simply 1,233,292 automobiles, which is a mere 0.21% year-over-year enhance. Of those, 321,795 have been NEVs, a rise of twenty-two.82% YOY.

453,141 have been exported, which is a rise of 43.39% YOY. This, nevertheless, signifies that gross sales by Nice Wall in China truly fell considerably in 2024, most likely on account of stiff competitors.

Editor’s notice:

The knowledge presently obtainable means that the brand new vehicles shall be hybrids (HEV) reasonably than NEVs. Within the present Chinese language market panorama, this can be a very courageous path to take.

Sources: Quick Expertise, Weibo

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