We’ve spent years following attention-grabbing high-tech developments within the e-bike business, usually whereas the extra conventional non-electric biking business has needed to make do with comparatively lower-tech leaps. However now all cyclists can rejoice in an attention-grabbing new “sensible handlebar” that occurs to have gotten a pleasant serving to hand from an unlikely supply.
Flitedeck, a tech-infused handlebar for street bikes, is hoping to supply some stiff competitors to the in any other case low-tech handlebar market.
Developed by motorsport engineer Sabrina Fischer and her co-founder Mattias Huber, the Flitedeck sensible handlebar seeks to convey car-like show options to street bikes, ending the necessity for riders to strap-on their very own shows, meters, lights, and different equipment.
As Fischer defined to WIRED, “We requested ourselves, why couldn’t handlebars perform like a automotive’s cockpit? We thought there simply needed to be a extra built-in, extra related resolution.”
The carbon fiber Flitedeck handlebar includes a high-resolution touchscreen show measuring a hearty 180mm or simply over 7 inches lengthy, which I’m instructed is properly over common. That show can also be IP68 waterproof, guaranteeing easy operation even when moist.
Options embody GPS connectivity for mapping in addition to 5G and Bluetooth assist, integration with frequent biking sensors, lengthy battery life, built-in lighting, and extra. A rearview mirror digicam had initially been deliberate, although any rear-focused plans are at present on maintain.
Along with the sensible options, Flitedeck can also be elevating eyebrows and extra with its progress story, which relied on a really totally different type of crowd-funding.
As an alternative of launching a Kickstarter or providing traders fairness to assist fund the thought, Fischer turned to the hefty a part of the Venn diagram overlap between those that like bikes and people who like ladies in numerous levels of undress.
Described as a “slow-burn method”, Fischer first opened an Instagram web page 4 years in the past, gathering curiosity for her cycling-inspired pinups, usually in apparel that might logically seem to assist one calm down after an extended, sizzling trip. In doing so, she collected a wholesome viewers of thirsty cyclists, a gaggle already infamous for spending huge bucks on their recreations. She then leveraged that devoted following by increasing onto the grownup web site OnlyFans, the place content material creators can cost subscriptions for viewers to see their content material — almost all of it not protected to your work pc.
She has reportedly surpassed the highest 0.2% of creators on OnlyFans. For reference, the highest 0.1% of creators reportedly earn round US$100,000 monthly from their followers. I’m instructed.
That’s quite a lot of chain lube.
The novel funding technique could possibly be described as a mix of enterprise and pleasure, taking a hands-on method to entrepreneurship. But it surely seems to have labored fairly properly for Fischer, who has turned these earnings into startup funding to assist convey her high-tech handlebar to market. And even whereas earning profits hand over fist, she hasn’t had to surrender any fairness within the firm.
Whereas it would sound like quite a lot of play, it’s been years of arduous work, too. Modeling on digicam was matched by modeling on CAD as Fischer and her enterprise companion put their engineering expertise to the check. With bona fides from previous work at BMW and Porsche, they know a factor or two about design work. Fischer even wrote her thesis on racecar electrification whereas employed at Porsche.
The Flitedeck is now out there for pre-order, with the corporate hoping to pre-sell 500 models forward of anticipated supply in Q2 2026. For folk keen to take the dangerous first plunge, the reward is a hefty low cost. The present early-bird value of $1,685 for the Flitedeck handlebar is marked down from an MSRP of $2,370.
The corporate can also be promoting a couple of distinctive packages to additional spherical out the funding. The premier choice, priced at $26,339, is described because the Final Journey bundle. It features a non-public trip with Sabrina and “a totally organized luxurious bundle that features flights, resort and private assist.”
If that’s a bit wealthy to your blood, however you’d nonetheless like to assist assist and fund Sabrina’s bike tech, there’s all the time that different choice for simply $24.99 monthly…
picture credit: Flitedeck
