Marketing campaign options the 2025 Hyundai Santa Fe Hybrid and Tucson HybridAds function how hybrid fashions bridge the hole between fuel and electrical for improved gasoline efficiencyi, decreased emissions and optimum performanceHighlights Hyundai’s dedication to native improvement: Filmed in Paris, Texas, with native residents and companies, and an estimated $30,000 of manufacturing financial savings to be reinvested into the neighborhood to assist native faculties
FOUNTAIN VALLEY, Calif., June 6, 2025 /PRNewswire/ — In assist of its rising line-up of hybrid fashions, Hyundai has launched a brand new advertising and marketing marketing campaign, “Better of Each Worlds,” that includes the Santa Fe Hybrid and Tucson Hybrid. Designed to indicate drivers that they need not compromise gasoline effectivity in an effort to have the reliability, superior expertise and daring design they need, the marketing campaign highlights the various methods Hyundai hybrids provide a really perfect center floor, and in the end—the most effective of each worlds.
The marketing campaign options two hero spots, launching in 30-second and 15-second codecs titled, “Cowboy” and “Mosey.” Each spots function an unconventional cowboy, Jean-Luc, from Paris, France, making his new house on the vary within the real-life city of Paris, Texas. Along with his cowboy charisma and “steady” of Hyundai hybrids, this hybrid man in a hybrid metropolis shortly proves his value to the locals of Paris, Texas. “Cowboy,” that includes Santa Fe Hybrid will air on Sunday, June 8, throughout Sport 2 of the NBA Finals.
“This marketing campaign is a enjoyable and interesting method to present how our Hyundai hybrids actually ship the most effective of each worlds,” mentioned Sean Gilpin, chief advertising and marketing officer, Hyundai Motor America. “Our dedication to individuals and communities throughout America is mirrored in our assist of Paris, Texas—the place we’re proud to assist native faculties via this marketing campaign. It is a small however significant method to give again to a city that introduced a lot coronary heart to our story.”
Filmed on location in Paris, Texas, the advertisements highlight actual residents and native companies, including authenticity and a hometown really feel that displays Hyundai’s dedication to fostering native improvement. As well as, monetary financial savings of an estimated $30,000 from manufacturing might be given again to the Paris, Texas, neighborhood to assist native faculties.
“I really like when a marketing campaign is so brilliantly easy it explains itself: a French cowboy in Paris, Texas, driving Hyundai hybrids — the most effective of each worlds,” mentioned Gui Borchert, govt inventive director, INNOCEAN USA. “Working with Stacy Wall actually delivered to life the parable of our French Cowboy, in a good looking world that pays homage to among the greatest Westerns whereas actually elevating the Hyundai lineup of hybrids. Taking pictures in an actual city with actual locals made it all of the extra particular. Insert French accent: Yeehaw!”
The totally built-in marketing campaign will embody customized content material highlighting the total Hyundai hybrid lineup throughout broadcast, digital and programmatic platforms and can prolong with customized digital content material on TikTok, Meta, Reddit and YouTube in addition to CRM and HyundaiUSA.com. As part of Hyundai’s Trusted Voices initiative, influential creators will even showcase Hyundai’s hybrid fashions via genuine, real-life storytelling.
Two long-form cinematic movies illustrating the primary character, Jean-Luc in his Hyundai hybrids, will even be launched on YouTube. The content material creates extra engageable moments and alternatives for shoppers to take a deeper dive into the storyline behind the marketing campaign and a more in-depth take a look at the number of options contained in the Santa Fe and Tucson Hybrids akin to vary, security, expertise, effectivity and America’s Greatest Guarantee.
Content material and advertisements will run via the summer season main as much as the launch of Hyundai’s flagship and all-new Palisade Hybrid and demonstrates Hyundai’s management within the hybrid class.
The hybrid advertising and marketing marketing campaign was developed in collaboration with Hyundai’s company of report, INNOCEAN USA, whereas its media company, Canvas, coordinated the media buys.
Hyundai hybrid car gross sales have elevated 44% to date in 2025, led by robust demand for the Tucson Hybrid and Santa Fe Hybrid. Hyundai continues to double down on its providing of hybrid autos with the current debut of the Hyundai Palisade Hybrid powertrain coming this fall.
Moreover, Hyundai Motor Group lately unveiled its next-generation hybrid powertrain system that delivers a brand new customary for energy and effectivity. Hyundai will even begin producing hybrids within the U.S. at its new Metaplant America in Georgia beginning subsequent 12 months. For extra details about Hyundai’s hybrid car lineup, go to www.hyundaiusa.com/us/en/electrified/hybrids
Hyundai Motor America
Hyundai Motor America affords U.S. shoppers a technology-rich lineup of automobiles, SUVs, and electrified autos, whereas supporting Hyundai Motor Firm’s Progress for Humanity imaginative and prescient. Hyundai has vital operations within the U.S., together with its North American headquarters in California, the Hyundai Motor Manufacturing Alabama meeting plant, the all-new Hyundai Motor Group Metaplant America (in improvement in Georgia), and a number of other cutting-edge R&D amenities. These operations, mixed with these of Hyundai’s 850 impartial sellers, contribute $20.1 billion yearly and 190,000 jobs to the U.S. economic system, in keeping with a current financial impression report. For extra data, go to www.hyundainews.com.
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i 2025 TUCSON Hybrid Blue HTRAC AWD 38 Metropolis/38 Hwy/38 Mixed MPG, 2025 TUCSON Hybrid SEL Comfort HTRAC AWD 35 Metropolis/35 Hwy/35 Mixed MPG, 2025 TUCSON Hybrid N Line HTRAC AWD 35 Metropolis/35 Hwy/35 Mixed MPG, and 2025 TUCSON Hybrid Restricted HTRAC AWD 35 Metropolis/35 Hwy/35 Mixed MPG. 2025 SANTA FE Hybrid SEL, Restricted and Calligraphy FWD: 36 Metropolis/35 Freeway/36 Mixed MPG. 2025 SANTA FE Hybrid SEL, Restricted and Calligraphy AWD: 35 Metropolis/34 Freeway/34 Mixed MPG. All figures are EPA estimates and for comparability functions solely. Precise mileage could range with choices, driving circumstances, driving habits and car’s situation.
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SOURCE Hyundai Motor America
