After revealing its new Sort 00 electrical car idea this week, Jaguar has been the middle of the highlight. With a +$100,000 price ticket, Jaguar’s new luxurious EV is stirring up loads of debate. Adore it or hate it, Jaguar is embracing the eye.
On Tuesday, Jaguar lastly unveiled the Sort 00 EV, an electrical four-door GT. The brand new mannequin is Jaguar’s first reimagined manufacturing automotive, kicking off a brand new (all-electric) period for the storied British automaker.
Jaguar is transitioning to turn into an all-electric model with a brand new lineup of ultra-luxury EV fashions priced over £100,000 ($130,000).
Forward of its official debut at Miami Artwork Week, pictures leaked of Jag’s new EV on-line, stirring up the social media crowd. Some poked enjoyable, evaluating it to Barbie’s dream automotive or the Pink Panther, whereas others adore it, saying it reveals Jag’s “daring” new look.
Even Tesla CEO Elon Musk had one thing to say in regards to the controversial EV. After teasing its new branding on X with the tagline “Copy Nothing,” Musk commented, “Do you promote vehicles?”
Musk wasn’t the one one. EV startup Lucid Motors additionally teased Jag, responding with an image of its Air Sapphire, the “World’s first luxurious Tremendous-Sports activities Sedan.”
Jaguar welcomes consideration over controversial luxurious EV
Rawdon Glover, appointed to steer the revamped Jaguar model final 12 months, welcomes the eye, for higher or for worse.
Glover instructed Sky Information that the corporate has “gathered an terrible lot of consideration over the previous couple of weeks,” including, “However now I believe it’s actually vital to speak in regards to the car.”
After introducing its new Sort 00 idea, Jaguar described the posh EV as “unmistakable, surprising, and a dramatic bodily manifestation of Jaguar.” In different phrases, it was “a fearless assertion.” And that’s precisely what it’s.
Glover defined, “We have to make it possible for Jaguar is related, is fascinating, is future proof for the following 90 years of its historical past.”
It’s no secret that the auto trade is in the midst of arguably its greatest transformation but, with superior new EVs, software program, and connectivity tech quickly hitting the market.
“At Jaguar, we’ve checked out that, and we predict we’ve got to make a extremely daring step ahead,” Glober mentioned. Jaguar’s boss added:
“We need to be daring and disruptive… We’re clearly within the dialog.”
Whereas many corporations unveil new vehicles on a regular basis that go unnoticed, Glover defined, “Extra folks have been speaking about Jaguar for the final two weeks than – goodness, for a lot longer.”
When requested in regards to the backlash, Glover responded, “We completely don’t need to alienate any of our loyal followers.” Though Jaguar desires to take as a lot of its present purchasers as attainable, it should additionally attraction to a brand new viewers.
Jaguar’s new electrical GT relies on its new JEA (Jaguar Electrical Structure). It has a goal EPA vary of 430 miles (692 km) and a WLTP vary of as much as 478 miles (770 km). It will possibly additionally add 200 miles (321 km) of cost in as little as quarter-hour.
The manufacturing mannequin will probably be revealed later subsequent 12 months, and gross sales will kick off in mid-2026. It will likely be constructed within the UK as Jaguar appears to a brand new starting.
Electrek’s Take
Jaguar’s model boss has a degree. The corporate wanted to do one thing “daring” to regain relevance. Nonetheless, is a Miami Pink low-riding electrical GT going to do it? To not point out the +$100,000 price ticket. That’s why the model is receiving a lot backlash.
Adore it or hate it, the British automaker will face stiff competitors when it relaunches in 2026. New luxurious EVs from Lucid, Porsche, and several other others are anticipated to hit the market.
Jaguar has obtained extra consideration previously two weeks than in at the least 20 years. Take a look at the model’s search curiosity within the chart above.
Jaguar is trending once more, however can it hold the highlight over the following few years because it revamps the model? Tell us what you suppose within the feedback under.
