Final yr we reported on the storied e-bike model Juiced Bikes falling on exhausting monetary instances and finally closing down. Now, in a video announcement simply posted to the seemingly defunct Juiced Bikes YouTube channel, the charismatic younger founders of Lectric Ebikes have introduced their buy of Juiced Bikes together with their intention to revive the model to its former glory.
Juiced Bikes was based in 2009, making it one of many first main electrical bicycle manufacturers within the US. Working constantly till its closure in 2024, its decade and a half of high-performance electrical bicycle constructing created an enormous fan base and a repute for pushing the business in direction of energy and pace constructed round modern designs as a substitute of mere cookie-cutter copycats.
In a candid video posted to the model’s beforehand deserted YouTube channel, Lectric Ebikes founders Levi Conlow and Robbie Deziel brazenly shared a number of particulars about their prolonged bid to buy Juiced Bikes and their plans to revive the corporate.
Now to attain their aim, the pair should depend on the teachings they realized in constructing their very own model, Lectric Ebikes, into the biggest electrical bicycle firm in North America.
Based in 2009, Juiced Bikes was the epitome of old style within the e-bike business. Then again, Lectric Ebikes and its two charismatic “e-bike bro” founders are the total embodiment of younger e-bike whipper snappers. However regardless of bursting onto the scene comparatively lately in 2019, Lectric Ebikes rocketed previous tons of of different e-bike manufacturers to grab the title of most annual e-bike gross sales by 2023. Clenching the title once more in 2024 and certain on observe for a three-peat in 2025, Levi and Robbie clearly know a factor or two about build up a profitable e-bike firm.
Lectric has now change into generally known as the go-to supply for one of the best bang-for-your-buck electrical bikes, from folding e-bikes to off-road adventure-style rides, cargo e-bikes, and extra. However regardless of Lectric Ebikes’ success, it doesn’t appear like its founders intend to merely convey Juiced Bikes into the Lectric household. As an alternative, the duo appears to be centered on reviving the model as it’s – or at the least because it was.
“What drew us into Juiced is similar factor that drew many Juiced clients into the model within the first place,” defined Levi Conlow, CEO of Lectric Ebikes. “That prime efficiency, that torque, that acceleration, the factor you’re keen on about Juiced. That’s our full intention, to protect and proceed that stunning efficiency into the long run, and carry Juiced into its subsequent 15 years. It’s had this hiccup now, however I hope that everybody has seen what we’ve achieved with Lectric Ebikes and has an ideal stage of confidence in what we’re going to do.”
As Robbie and Levi defined, the method of buying the Juiced Bikes model and making an attempt to revive it was an extended and complex journey that also appears to be taking form. Lectric initially positioned a profitable bid when the model’s property have been put up at public sale in an try to pay again Juiced Bikes’ collectors, however the profitable bid was rejected, leaving Juiced’s future in limbo. As Levi detailed, finally he and Robbie have been capable of salvage a deal the place they bought almost all of Juiced’s property outdoors of its bodily stock. Which means the branding, the web site, the mental property, and just about all the pieces else that was as soon as a part of the Juiced Bikes firm… aside from the bikes that used to line the delivery division of its Chinese language manufacturing facility.
And whereas the pair didn’t explicitly say it, we’ve since seen a lot of Juiced’s stock siphoned off by a Chinese language-backed e-bike model known as VeloWave, which has been promoting it seemingly dropshipped on-line, so it doesn’t take a variety of web sleuthing to see why they couldn’t get all the pieces without delay.
Which means there’s a variety of exhausting work forward of Levi and Robbie to rebuild provider relationships and get bikes shifting once more. There’s additionally plenty of disillusioned Juiced clients who had positioned orders for e-bikes simply earlier than Juiced collapsed final yr and by no means obtained them. Levi defined that the corporate had hoped to satisfy these orders, and should have the ability to assist these clients out, however that it might take a while to get issues shifting once more.
However whereas they admit that they might not have the ability to instantly assist most of the pissed off clients or assist the bigger Juiced Bikes proprietor neighborhood with spare elements till they’ll construct up some stock, they seem centered on bringing the identical dedication to customer support and assist to Juiced that they’ve constructed at Lectric Ebikes.
That is in fact nonetheless a growing story and we’ll be studying extra quickly in regards to the backstory to Lectric’s buy of the Juiced Bikes model and their plans to return Juiced to its heyday. You probably have questions, put them within the feedback under and we’ll be sure you discover out extra once we sit down with Robbie and Levi quickly.
Electrek’s Take
That is fascinating. All of us thought that there was an opportunity Juiced Bikes may very well be saved, nevertheless it was an extended shot. It meant discovering somebody who might persuade buyers that there was nonetheless hope, and never that many nonetheless noticed the hope. But when there ever was, it’s with Levi and Robbie. These guys constructed the modern-day equal of a storage startup into the largest e-bike firm on the continent and virtually single-handedly introduced earlier titans of the business to their knees. But as a substitute of merely forcing different e-bike manufacturers out, right here they’re attempting to avoid wasting them.
And what I like about that is that it comes from a spot of real love for the sport. If you happen to watch the video above (which you need to), you possibly can see Levi and Robbie nerding out about how nice Juiced Bikes’ e-bikes have been. And so they’re proper. These have been superior bikes. Saving the corporate isn’t nearly providing one other income stream within the high-performance market that Lectric hasn’t beforehand centered on, but in addition saving an necessary a part of the historical past of the nascent American e-bike market. Juiced Bikes WAS the American e-bike market for a very long time, again when it was mainly simply these guys and Pedego… and some bizarre chainstay-mounted brush motor e-bikes that seemed like that they had toaster-shaped batteries strapped to their rear racks.
All of that is to say that it is a actually cool story, one that’s at present being written, and for which we possible received’t actually know the way properly it can work for a lot of months to return. However rattling, am I right here for the experience!
