Korean automaker KG Mobility formally launched its first electrical pickup truck, the Musso EV, on Wednesday at its headquarters in Pyeongtaek, Gyeonggi Province.
The launch ceremony was attended by KG Mobility Chairman Kwak Jae-sun, Co-CEOs Hwang Ki-young and Park Jang-ho, together with officers from Chinese language battery maker BYD, which provides the battery system for the brand new electrical automobile.
“Whereas the Torres and Actyon have been deliberate when the corporate was nonetheless referred to as SsangYong Motor, the Musso EV is the primary mannequin for which I authorised the funding plan after taking over the function of chairman,” mentioned Chairman Kwak throughout the occasion. “This automobile holds nice significance for me, and I’ve a particular sentiment hooked up to its launch.”
Previously referred to as SsangYong Motor, the corporate is thought for its experience in manufacturing SUVs and pickup vans. It was acquired by the Korean logistics-to-media conglomerate KG Group in 2022, subsequently rebranding as KG Mobility.
As Korea’s first electrical pickup truck, the Musso EV combines the rugged enchantment of a pickup truck with the modern, trendy aesthetic of an electrical automobile, in keeping with the corporate.
The Musso EV contains a daring, strong silhouette, with a strong physique construction seamlessly built-in with the cargo deck. The entrance finish is accentuated by dot-style horizontal daytime operating lights and slim flip sign lamps aligned with the operating lights, delivering a refined, high-tech look.
Powered by an 80.6-kilowatt-hour lithium iron phosphate battery, the Musso EV boasts a driving vary of 400 kilometers, the longest of any electrical cargo truck in Korea. It could possibly carry as much as 500 kilograms of cargo on its deck, whereas spacious legroom and reclining second-row seats improve its potential as a family-friendly automobile.
The highest-tier Black Edge trim mannequin is priced at 50.5 million received ($34,674), whereas the bottom MX mannequin begins at 48 million received. Nonetheless, each fashions qualify for presidency subsidies, lowering the ultimate shopper value.
To honor the automaker’s 71-year legacy, the Musso EV was named after the corporate’s iconic SUV and pickup truck, the Musso, which was offered within the Nineteen Nineties and early 2000s.
Alongside the Musso EV, KG Mobility unveiled its new pickup truck model, Musso, which can embody all present and future pickup truck fashions. Underneath this rebranding, the present pickup truck fashions — Rexton Sports activities and Rexton Sports activities Khan — will now be renamed Musso Sports activities and Musso Khan, respectively.
“KGM has pioneered new markets within the evolving mobility surroundings by providing superior know-how and core values,” mentioned Chairman Kwak. “Leveraging our long-standing experience in pickup vans, we are going to showcase our differentiated aggressive strengths within the world market, solidifying our place as a trusted mobility model.”
By Lim Jae-seong (forestjs@heraldcorp.com)
