Mazda introduced that the Mazda 6e (constructed by Changan Mazda, often known as the Mazda EZ-6 in China) will enter the Thai market in 2025. The automobile debuted on the Brussels Motor Present in Belgium on January 10 and can launch in Europe later this yr.
Thailand, one among Southeast Asia’s key automotive manufacturing hubs, has seen growing demand for electrical automobiles. Mazda, which has been working in Thailand since 1955, is increasing its EV choices within the area by introducing the Mazda 6e.
The Mazda EZ-6, launched in China on October 26, 2024, offered 2,445 models in November, rating among the many high three mid-size new power sedans. Constructed on Changan’s EPA hybrid platform, the EZ-6 is out there in seven fashions, priced between 139,800 and 179,800 yuan (19,300 to 24,800 USD), with battery electrical (BEV) and extended-range electrical (EREV) variations. The BEV model encompasses a 190 kW motor with a spread of 480 km or 600 km, whereas the EREV model combines a 1.5L engine with a 160 kW motor, providing a spread of as much as 1,301 km. Key options embrace a 14.6-inch touchscreen, AR-HUD, Sony audio system, and zero-gravity seats.
As a part of its technique, Mazda and Mazda Thailand are investing 5 billion Thai baht ( 148.37 million USD) to strengthen their Thailand manufacturing base. With an annual manufacturing capability of 100,000 models, the ability will concentrate on producing compact SUVs for export to Japan and ASEAN markets and home gross sales in Thailand. Between 2025 and 2027, Mazda plans to launch 5 electrified fashions, together with the Mazda 6e, which is being produced in collaboration with Changan Vehicle in China.
In the meantime, Mazda automobile gross sales face challenges within the Chinese language market. In January 2025, Changan Mazda offered 6,604 automobiles, a 28.28% year-over-year decline, persevering with a nine-month streak of falling gross sales. This decline displays broader market pressures which have impacted the model’s market share. In response, Changan Mazda is accelerating its shift towards electrical automobiles, with the Mazda EZ-6 providing each BEV and EREV choices. The corporate can also be updating its gasoline-powered fashions, such because the Axela, and adjusting pricing and advertising and marketing methods to stay aggressive. Whereas weak market demand contributed to the January gross sales decline, the corporate anticipates enchancment in February. Changan Mazda focuses on increasing its EV lineup and implementing strategic initiatives to handle the downward development.
Supply: Yiche.com
