Mazda President Masahiro Moro offered the EZ-60 electrical SUV on the 2025 Shanghai Auto Present, his second go to to China in three weeks. The earlier journey concerned the launch of Changan Mazda’s 6e totally electrical sedan (a global model of the Mazda EZ-6, see specs) in Nanjing. These visits mirror Mazda’s rising give attention to China’s automotive market and manufacturing capabilities.
The corporate has outlined concrete targets, together with a ten billion yuan (1.37 billion USD) funding, 10 billion yuan in annual export worth, doubled manufacturing output, and annual gross sales of 300,000 autos by 2027, with electrical and hybrid fashions comprising 90% of that complete.
On the coronary heart of this enlargement lies a complete growth method that totally makes use of China’s established electrical automobile provide chain. Mazda’s Nanjing operations function the central hub for this technique, combining analysis, manufacturing and export capabilities right into a single built-in facility. The ensuing autos and applied sciences will subsequently be deployed throughout Mazda’s international markets.
The Mazda 6e mannequin options battery expertise that has handed security exams, together with publicity to 800°c temperatures and five-meter drops. It grew to become China’s first collectively developed electrical automobile to obtain security certifications from Chinese language and European regulators.
The EZ-60 SUV incorporates aerodynamic design components that scale back air resistance. It additionally has a big dashboard show and voice management system. The automobile features a heads-up show that may be an leisure display when parked.
Mazda’s technique makes use of Chinese language manufacturing and provide chain benefits whereas sustaining its automobile design requirements. As a part of its enlargement in China’s rising electrical automobile market, the corporate plans to introduce two extra electrical fashions by 2027.
Mazda faces challenges in China’s aggressive automotive market, the place home manufacturers supply decrease costs and newer electrical automobile corporations give attention to superior expertise. The corporate combines its manufacturing experience with China’s electrical automobile manufacturing capabilities to develop fashions for each Chinese language and worldwide markets.
The frequent visits by Mazda executives and elevated funding display the corporate’s efforts to determine a stronger place in China’s electrical automobile sector, which has turn into more and more vital for international automakers.
