KG Mobility formally launched its new built-in pickup model “Musso” on Jan. 24. (Picture courtesy of KGM)
KG Mobility (KGM) formally launched its new built-in pickup model, “Musso,” on Jan. 24, marking a major milestone within the evolution of the corporate’s car lineup. The model identify, derived from the Korean phrase for rhinoceros, “muso,” embodies energy, grandeur, and confidence, setting the stage for a brand new period in KGM’s automotive choices. The primary mannequin below this model, the Musso EV, is about to be launched within the first quarter, promising to be Korea’s first electrical pickup truck.
The Musso model is a continuation of a legacy that started in 1993 throughout the SsangYong Motor period, identified for its strong SUVs. The introduction of the Musso Sports activities in 2002 marked KGM’s foray into the Sports activities Utility Truck (SUT) section, combining the practicality of an SUV with the cargo capability of a pickup truck. This revolutionary idea has since advanced, with fashions just like the Actyon Sports activities, Korando Sports activities, and at the moment the Rexton Sports activities, main the popularization of pickup fashions in South Korea.
The Musso EV, initially identified by its mission identify “O100,” represents a fusion of financial effectivity and the sensible fashion inherent to pickups, whereas additionally embracing the worldwide shift in direction of electrical automobiles. This mannequin is designed to cater to trendy customers’ preferences for automobiles that provide each practicality and customization, becoming various life. The Musso EV can be pre-displayed on the 2025 Hwacheon Sancheoneo Ice Pageant, a strategic transfer by KGM to showcase the car in a culturally vital setting.
A KGM consultant expressed the corporate’s ambitions, stating, “With the launch of this model, we’ll as soon as once more set a brand new paradigm as a frontrunner in Ok-pickups.” The consultant additional emphasised KGM’s dedication to increasing its portfolio, “We’ll proceed to develop and develop a various portfolio of pickup lineups to hold on the legacy of Musso.”
The launch of the Musso model and the upcoming launch of the Musso EV spotlight KGM’s dedication to innovation and management within the Korean automotive business. As the corporate transitions from its SsangYong Motor roots, it continues to construct on its historic significance, adapting to trendy technological developments and client calls for. The Musso EV is poised to make a major impression, not solely as Korea’s first electrical pickup but in addition as a logo of KGM’s forward-thinking strategy in a aggressive world market.
