In a dialogue held with Minister Adolfo Urso at yesterday’s roundtable on the Ministry of Enterprises and Made in Italy, Jean-Philippe Imparato, COO for the Enlarged Europe area, reaffirmed Italy’s strategic significance to Stellantis, inserting a particular deal with the relaunch of the Lancia model.
An embodiment of exclusivity, sustainability, and technological innovation, the New Lancia Gamma will play a number one position within the model’s Renaissance and be produced in electrical and hybrid variations on the Melfi plant on the STLA Medium multi-energy platform beginning in 2026.
The pleasure and pleasure of Italian manufacturing, the Melfi plant opened in 1994 and stays a number one heart of innovation and know-how, supporting your complete Group’s transition in direction of electrical mobility.
Lancia’s plan is shifting swiftly forward and contains the launch of three new fashions and a fast growth into European markets.
Launched final February, the New Ypsilon has already surpassed 11,000 orders due to its elegant design and full-electric and hybrid engine choices.
In 2025, Lancia will make its comeback to motorsport with the brand new Ypsilon Rally4 HF and the relaunch of its historic “HF” label.
With a company identification primarily based on high quality, sustainability and innovation, 160 Casa Lancia have been opened in Italy and 70 showrooms are deliberate for opening all through Europe by 2025 to bolster the model’s positioning.
Throughout yesterday’s Stellantis roundtable with Minister Adolfo Urso on the Ministry of Enterprises and Made in Italy, Jean-Philippe Imparato, Stellantis Chief Working Officer for the Enlarged Europe area, reaffirmed the Group’s unyielding dedication to Italy and its industrial and social material.
Particularly, the Stellantis COO emphasised the main position to be performed by Lancia. In truth, the model is at the moment going by way of a Renaissance when it comes to new fashions, rebranded showrooms, and an internationalization course of which is certain to firmly reestablish its presence on the premium market. Notably, Stellantis reaffirmed its promise to supply the brand new Lancia Gamma at its Melfi plant beginning in 2026. Acknowledged as one of many firm’s facilities of excellence, the enduring manufacturing unit was chosen for its superior manufacturing high quality and its strategic position within the transition in direction of electrical mobility.
The choice to supply the brand new Gamma in Melfi displays Stellantis’ dedication to selling Italian-made merchandise. This selection not solely strengthens Lancia’s connection to its Italian roots but in addition underscores the significance of investing in native territories to create progressive, cutting-edge merchandise and impress your complete native and nationwide financial system.
The brand new Gamma: 100% Made in Italy and obtainable in hybrid and electrical variations
Designed and developed in Italy, the brand new flagship can be produced on the Stellantis plant in Melfi (Potenza) beginning in 2026. It embodies the Italian model’s dedication to sustainability and excessive efficiency, whereas celebrating the unmistakable magnificence that has outlined Lancia for many years. Particularly, the brand new mannequin can be constructed on the brand new STLA Medium multi-energy platform, which permits for the mixing of hybrid and electrical engines. The choice to offer the brand new mannequin with electrical powertrain is a direct response to present market dynamics and can enable the car to fulfill any form of mobility want, resulting in seemingly progress in manufacturing and a subsequent enhance within the model’s competitiveness on the worldwide market.
The Melfi plant, the crown jewel of Italian manufacturing
The Melfi plant, situated in Basilicata, is an emblem of Italian craftsmanship and technological innovation. Opened in 1994, Melfi has been a cornerstone of nationwide and worldwide automotive manufacturing, mixing Italian artistry with essentially the most superior manufacturing applied sciences. Moreover, with its extremely automated manufacturing processes and a powerful deal with sustainability, the plant will proceed to play a pivotal position in Stellantis’ electrification technique. Notably, the New Gamma marks Lancia’s return to this facility the place the second era of the Ypsilon was beforehand produced between 1995 and 2003.
An formidable and achievable roadmap
Lancia’s Renaissance started in Italy on the finish of 2023 with the presentation of the brand new emblem, the introduction of the brand new Company Id, and, most significantly, the launch of the Idea Lancia Pu+Ra HPE. The following phases got here thick and quick in accordance with Stellantis “Dare Ahead” strategic plan, which requires an environment friendly lineup of three new fashions—one to be launched each two years—and an accelerated internationalization course of in numerous European markets. The primary car to be launched was the New Lancia Ypsilon, which is at the moment being warmly acquired by each the general public and worldwide press.
New showrooms in Italy and overseas
The launch section of the New Ypsilon, the primary mannequin of Lancia’s new period, has nearly come to a conclusion in Italy throughout the 160 Casa Lancia, the brand new and unique showrooms sporting the model’s new company identification. They’ve welcomed 1000’s of tourists and given them the prospect to each get to know the entire lineup—obtainable in Ypsilon, LX, and Cassina trims, all of which can be found in hybrid or electrical configurations—and partake in thrilling take a look at drives to expertise the automobiles’ unparalleled capabilities when it comes to dealing with and effectivity. Moreover, an internationalization course of is a vital a part of Lancia’s Renaissance, which incorporates an preliminary community of 70 new showrooms in 70 main European cities. The primary markets concerned are France, Spain, Belgium-Luxembourg, the Netherlands, and, by 2025, Germany. All of those showrooms will function the model’s new company identification, which displays the 4 pillars on the basis of its strategic plan: high quality, electrification, sustainability, and an progressive gross sales mannequin.
The brand new Lancia Ypsilon: a hit story
Enthusiastically embraced by the general public and press, the brand new Lancia Ypsilon was launched in Milan final February. The primary car of Lancia’s new period options best-in-class versatility, effectivity, and sustainability. Conceived, developed, and designed in Turin, the brand new mannequin is supposed for a contemporary and eco-conscious buyer. As proof of the success of Lancia’s technique, the brand new car has already acquired greater than 11,000 orders since its launch and has been warmly embraced throughout latest initiatives throughout Italy, together with a brand new roadshow in main cities and the thrilling “Expertise Days” that are having fun with immense reputation. Final however not least, 2025 will mark Lancia’s return to motorsports, because the model seeks to reestablish its presence on the up to date racing scene. The star of this comeback is the brand new Ypsilon Rally4 HF, which pays tribute to the fantastic rally heritage of essentially the most profitable model in historical past. Concurrently, subsequent 12 months can be devoted to the relaunch of the haloed HF title, which can first make an look on the Ypsilon and later present up on the Gamma and the brand new Delta with the “HF Integrale” label. Lancia is again!
Simona Magnarelli: +39 366 6729414 simona.magnarelli@stellantis.com
Lancia
With 118 years of historical past, Lancia represents timeless Italian Class, a model that made individuals across the globe dream, due to its iconic automobiles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and plenty of others.
Lancia launched into its Renaissance with the launch of the New Lancia Ypsilon and with a 10-year strategic plan that’s shifting forward in leaps and bounds.
Innovation and timeless design have at all times been the founding rules for the model. And now sustainability, buyer centricity and social accountability have additionally turn out to be important, as a result of Lancia is decided to look to the longer term with nice dedication and ambition.
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Turin, December, 18 2024
