Nio‘s third model, Firefly, formally started delivering its first mannequin on April 29, 2025. The compact electrical automobile, unveiled on April 19, has a beginning worth of 119,800 yuan (16,500 USD), a considerable 30,000 yuan ($4,130) discount from its pre-sale worth of 148,800 yuan. This aggressive pricing technique has attracted client curiosity, with gross sales representatives reporting spectacular early outcomes.
“Based on my understanding, over a thousand orders have been acquired in simply the primary hour of the launch livestream,” a gross sales consultant at a showroom in Beijing’s Chaoyang district instructed reporters. The consultant added that their location alone had secured over a dozen confirmed orders, with many extra potential prospects anticipated to transform after check drives.
The Firefly EV includes a distinctive design with three round gentle rings at each entrance and rear, making a recognisable visible signature. Its compact dimensions measure 4003×1781×1557mm with a wheelbase of 2615mm, making it splendid for city environments with a class-leading turning radius of 4.7 meters.
Powered by a single electrical motor producing 105kW (141hp), the automobile provides two battery choices. The usual vary model comes with a 42.1 kWh battery pack weighing 314kg and delivering a spread of 420km.
Security options embody 9 airbags as commonplace tools, with aspect curtain airbags overlaying from A-pillar to C-pillar, providing 40% extra protection than opponents in its class. The automobile additionally utilises submarine-grade 2000MPa supplies for its rear crash beam.
Jin Ge, Firefly’s president, defined the pricing technique: “The 119,800 (16,500 USD) yuan worth level was decided by contemplating each product revenue margins and the present market sentiment, person feelings, and aggressive atmosphere.”
Nio chairman William Li has set a goal for Firefly to account for 10% of the corporate’s complete gross sales quantity in the long run. The model can even introduce a Battery as a Service (BaaS) choice beginning August 1, permitting prospects to hire relatively than buy the battery, additional lowering the preliminary buy worth.
Firefly has formidable worldwide plans, with scheduled launches in 16 international locations this yr, together with the Netherlands, Norway, Israel, Costa Rica, Nepal, Singapore, Denmark, Portugal, Belgium, Luxembourg, Austria, Poland, Uruguay, Colombia, Palestine, and New Zealand.
The automobile is positioned as a premium compact EV focusing on middle-class households on the lookout for a second automotive and younger professionals making their first buy. Jin Ge believes the Chinese language pure electrical small automotive phase will increase to 2 million items within the subsequent 2-3 years, with premium small automobiles accounting for roughly 10% of this market.
With Firefly now becoming a member of Nio’s multi-brand technique alongside its main Nio model and second model Onvo, the corporate has entered a brand new section of working three manufacturers throughout a number of platforms, presenting each alternatives and challenges for its system capabilities.
Supply: Cailian Press
