On March 15, World Shopper Rights Day, China’s state broadcaster held its annual TV present, the three.15 Gala, and it talked about the names and disgrace corporations which have violated customers’ rights. Chinese language automotive makers surprisingly weren’t talked about within the record.
It should have been an enormous launch for PR managers of sure automotive manufacturers. since in earlier years, automotive manufacturers talked about at this occasion would get large gross sales drop due to it.
Lately, competitors within the Chinese language auto market has intensified. Worth wars have change into the norm. Based on CPCA (China Passenger Automotive Affiliation), 28 fashions noticed value cuts from January to February 2025. The general common value drop for brand spanking new passenger vehicles was 30,000 yuan (4,160 USD). This represents a 12.6% lower. BEVs had the largest value cuts. Newly launched BEVs in early 2025 noticed a mean drop of 39,000 yuan（5,410 USD). This represents a 17% lower.
On this value battle, customers appear to be the largest winners. Nonetheless, hidden dangers exist behind the reductions. One main subject is cost-cutting, which has led to complaints about discrepancies between merchandise and descriptions. Some patrons seen that sure discounted fashions had lacking commonplace options or cheaper substitutes.
As an example, a Dongfeng eπ007 purchaser paid an additional 5,000 yuan (700 USD) for a “high-performance crimson brake” improve. Nonetheless, when changing the tire, he found it was only a crimson plastic cowl on a daily brake. Moreover, the digital buy sheet had been secretly modified, altering “high-performance crimson brake” to “crimson brake cowl”.
As well as, on the nationwide 12315 client criticism platform, 24,727 complaints have been discovered about vehicles and auto components previously month. This was 28.97% in comparison with the earlier month. Nonetheless, the decision price was solely 48.8%.
The rationale why many automotive manufacturers weren’t talked about on the 315 Gala, is that the auto business (particularly the EV business) is essential for the Chinese language financial system. Based on the official statistics, China’s auto manufacturing business generated 10.1 trillion yuan ( 1.4 trillion USD) in income in 2023. It counted an 8.7% share of the nation’s GDP.
Supply: IThome
