Segway is planting its e-bike flag within the US with a brand new devoted electrical bike workforce forward of the upcoming launch of its two hotly anticipated long-range electrical bicycle fashions, the Segway Xafari and Xyber.
The 2 spectacular (and maybe barely imposing) e-bike fashions had been first unveiled earlier this 12 months and are nonetheless slated for a launch in Q1 2025, which is now quick approaching.
Whereas Segway hasn’t spilled all of the beans but (that’s probably coming forward of the January 7 pre-order launch), we do know that the extra commuter-looking Xafari is rated for 88 miles (141 km) of vary whereas the moto-styled Xyber will apparently be able to as much as 100 miles (160 km) per cost in its twin battery format.
Regardless of the radically totally different designs of the 2 bikes, they’re each technically categorized as electrical bikes, sporting all the required gear (primarily the totally useful pedals) and presumably working inside the present US three-class e-bike laws.
However greater than typical electrical bikes, Segway’s fashions seem like armed to the enamel with good tech, offering extremely related bikes utilizing what is named the “Segway Clever Journey System”. The corporate describes it as “industry-leading expertise with options which have extra in frequent with automobiles than e-bikes.”
“In some ways, we’re a expertise firm first,” defined Segway’s head of e-bike Nick Howe. “Product conversations begin with discussions of ‘tech stacks’ and broaden from there. We’re utilizing our expertise to create a extra seamless consumer expertise very similar to what has been completed with vehicles.”
What sort of options are we speaking about right here? Your guess is nearly as good as mine, however we count on to be taught extra because the pre-order date approaches early subsequent 12 months. From the images alone we are able to see each fashions characteristic full-suspension, hydraulic disc brakes, built-in lighting, fenders, and chunky batteries indicative of the long-range figures we’ve heard to this point, to not point out the futuristic and modern designs. The Xafari takes on a extra recognizable cycling-focused design and features a rear rack, whereas the Xyber appears extra like a mini-moto, regardless of its pedals serving to it retain that coveted e-bike classification for authorized using.
As a part of the preparations for what’s shaping as much as be a significant US launch, Segway has begun build up in depth operations stateside, together with a devoted e-bike division.
The corporate’s head of e-bike, Nick Howe, joined Segway this summer time, bringing with him 25 years of expertise within the biking {industry}. That features serving as the chief director of Orbea and because the international model director for Trek, to not point out having owned and operated a number of Colorado bike outlets.
Different key additions to the workforce embody Heather Henderson as senior model supervisor and Sophie Eaton as gross sales operations director. Henderson beforehand served in numerous roles at Trek, Cannondale, and Cervélo Cycles, and she or he has additionally owned and operated her personal bike store. Eaton has senior gross sales expertise with HLC, Cinelli Bicycles, Big Bicycle, and Clif Bar.
In different phrases, Segway has snatched up some key biking {industry} of us for its e-bike division’s management workforce, underscoring the model’s give attention to a significant rollout with these two new fashions and maybe extra to comply with sooner or later. “These are two unbelievable but very totally different bikes and that is solely the start,” stated Howe. “We are able to’t wait to indicate you what else now we have in retailer for 2025 and past.”
Along with build up its US workforce and getting ready for the launch of the Xyber and Xafari fashions, Segway has additionally introduced plans to develop a nationwide supplier community within the US.
The model has shared that it’s going to give attention to impartial bicycle outlets, devoted electrical bicycle outlets, and what it’s calling “different bicycle sellers” or OBDs—outlets that might not be bike-specific however are a superb match for its e-bikes, similar to motorbike, powersports, and outside retailers.
Not limiting itself to solely retail gross sales, Segway can be providing on-line gross sales choices the place the bikes may be ordered on-line after which shipped to a neighborhood supplier of their selection for meeting. This methodology additionally helps guarantee riders know the place they will simply discover service for his or her bikes.
“These are superior machines,” stated Howe. “However they’re additionally very refined and technical. We wish to make sure the buyer has the perfect expertise attainable, and meaning skilled meeting and repair. It additionally offers us a terrific alternative to help the sellers who’re the spine of the bicycle {industry}.”
Whereas there are lots of technical particulars and specs we’re nonetheless ready for, we do have a touch on the pricing. Segway has claimed that the brand new fashions will “high out within the $3,000 vary.” The corporate is pitching that as a significant deal contemplating the expertise included within the bikes. It’s a bit arduous to evaluate that but with out figuring out what that expertise bundle appears like, or the remainder of the bikes’ specs, however suffice it to say that we’re probably e-bikes that can fall someplace within the underserved hole between the finances and premium ends of the spectrum.
These aren’t prone to compete on worth with the finances e-bikes on the market, however also needs to be extra inexpensive than heading to the standard suspects of premium e-bike corporations like Specialised, Trek, Big, and others which have lengthy loved main market share on the extra premium finish of the spectrum.
What do you consider the upcoming Segway Xafari and Xyber, at the very least primarily based on the small print we all know to this point? Let’s hear your ideas within the remark part beneath.
