Tesla’s gross sales have now collapsed in Sweden, with solely simply over 200 automobiles delivered within the nation final month – down 80% year-over-year.
In 2024, Tesla had its finest yr but in Sweden. The automaker delivered on common 1,825 automobiles per 30 days.
That was a terrific outcome amid Tesla combating towards boycotts associated to its dispute with an area union that a few of its service employees have been making an attempt to hitch.
However in 2025, Tesla faces a a lot larger boycott over its CEO’s involvement in politics, and the affect is being felt all the best way in Sweden.
As we reported yesterday, we’re beginning to get the primary registration numbers for Tesla in Europe for April, and they’re trying unhealthy.
Now, we get Tesla’s registration numbers for April, and the automaker delivered solely 203 automobiles regardless of having loads of previous Mannequin Ys in stock and deliveries of the brand new Mannequin Y AWD.
Up to now in 2025, Tesla has delivered a mean of 533 automobiles per 30 days, down 71% from final yr.
This quantities to a requirement collapse for Tesla within the nation regardless of the brand new Mannequin Y AWD being obtainable for the final two months and deliveries obtainable inside days.
Tesla remains to be caught with an honest quantity of stock of the previous Mannequin Y in Sweden regardless of having stopped manufacturing over 2 months in the past.
The one hope for Tesla proper now’s the beginning of deliveries of the brand new Mannequin Y RWD subsequent month. As you’ll be able to think about, RWD automobiles should not tremendous common within the Swedish market. AWD automobiles account for almost all of gross sales.
Electrek’s Take
71% drop in common month-to-month deliveries in 2025 versus 2024. That is scary stuff and fully unsustainable. Sadly, I’d even anticipate layoffs for Tesla advisors and supply employees within the nation.
With gross sales right down to only a few hundred month-to-month models, it could’t justify the identical gross sales employees as final yr.
Tesla is being squeezed out of Europe at a tempo few folks noticed coming.
The automaker has launched decrease rates of interest to assist with demand, nevertheless it’s definitely not sufficient.
Gross sales ought to be unhealthy however not disastrous by the tip of Q2, because of Mannequin Y RWD serving to a bit. The true take a look at can be Q3, when all the pieces ought to be again to regular by way of the provision of Tesla’s lineup and there’s no backlog of demand for folks ready for his or her particular trim.
If Q3 seems as unhealthy as the primary half of 2025, Tesla is mainly finished in Europe. it will likely be a small area of interest automaker quite than the rising market chief it was simply 2 years in the past.
