The Tesla Cybertruck doesn’t have a lot in widespread with the Ford F-150 Lightning and Chevrolet Silverado EV apart from the plain – they’re all electrical pickup vehicles.
Sadly, the opposite factor they’ve in widespread is that they aren’t very fashionable.
Tesla doesn’t really launch any particular mannequin gross sales date, however estimates from the US point out the entire variety of Cybertucks offered in 2025 was probably lower than 50,000. In distinction, Ford managed to shift greater than 765,000 F-150, however solely 33,510 of these have been the electrical Lightning.
READ MORE: Defined – Is the Tesla Cybertruck coming to Australia?
It appears Tesla, Ford, Chevrolet and others have overestimated the present demand for electrical utes.
This week experiences from the US have claimed consumers are being supplied between $1600 and $2600 reductions on a Cybertruck, which is on high of the earlier worth cuts. In October Tesla slashed $20k from each the AWD and tri-motor variants.
It doesn’t assist that Tesla chief Elon Musk’s preliminary 2019 declare that the shiny truck would price $40,000 proved to be dramatically underselling the ultimate manufacturing price, so his preliminary claims of promoting 150,000 electrical vehicles appears unrealistic at greatest.
Different experiences from the US have prompt Tesla has moved employees from the Cybertruck manufacturing to the up to date Mannequin Y, which additional signifies softening demand for the unorthodox ute.
READ MORE: Pushed – Ford F-150 Lightning
It’s not simply the Cybertuck too, with Tesla’s international gross sales down for the primary time within the model’s historical past. In Australia gross sales slumped by greater than 16 per cent on the earlier yr, as demand for the Mannequin 3 and Mannequin Y seems to wane amongst native consumers.
The corporate has launched a facelifted Mannequin 3 already and the new-look Mannequin Y is more likely to arrive by the top of 2025. Tesla Australia can be hoping the clean up helps renew curiosity.
READ MORE: We drive the electrical Toyota HiLux rival, the Rivian R1T
The opposite apparent issue impacting Tesla’s future is Musk’s latest transfer into the political sphere. He has turn into deeply concerned in Donald Trump’s new US authorities and politics is by its very nature divisive however is especially so within the US at current. Not solely will his authorities work take time and a focus from Tesla, it’s doable Musk’s political stance may delay potential Tesla consumers that both don’t agree along with his views or keep away from the connection altogether.
After all, the early decline within the Cybertruck could merely be right down to the straightforward elements of price and its fit-for-purpose functionality in what’s an extremely aggressive pickup market within the US.
Why do you assume curiosity within the Tesla Cybertuck is waning? Tell us your ideas within the feedback beneath.
