The extremely anticipated Xiaomi YU7 SUV made its public debut on Might twenty second at 7 PM, however the frenzy surrounding this launch started lengthy earlier than the official unveiling. The secondary market has been abuzz with scalpers providing “precedence buy rights” for the brand new automobile, with costs starting from a number of hundred to tens of 1000’s of yuan (lots of to 1000’s of USD).
Quite a few listings have emerged on numerous second-hand buying and selling platforms providing to safe Xiaomi YU7 orders for consumers. These sellers declare entry to “exterior software program” or “inner F-codes” to ensure precedence buy rights for the primary batch of automobiles. Some even boast a “99% success charge” to draw potential consumers.
The charges for these providers usually vary from 800 to five,000 yuan (111 to 694 USD), with some sellers charging as a lot as 20,000 yuan (2,776 USD). One vendor assured that with their “technological means,” they might nearly definitely safe an order, and if unsuccessful, no payment can be charged. They emphasised {that a} 3,000 yuan (416 USD) payment was already very cheap.
This isn’t the primary time such scalping actions have surfaced round Xiaomi’s automobile launches. In 2024, comparable incidents occurred with the Xiaomi SU7, prompting Xiaomi’s founder, Chairman, and CEO, Lei Jun, to subject a press release emphasising that the corporate doesn’t endorse blind ordering or gathering deposits by unofficial channels.
Xiaomi’s official stance is that each one purchases have to be made by their official channels, and orders are typically non-transferable as soon as locked. Regardless of these warnings, the scalping market continues to thrive, pushed by the excessive demand and restricted provide of Xiaomi’s automobiles.
An nameless automotive trade analyst famous that scalpers thrive on supply-demand imbalances. If Xiaomi can not promptly handle manufacturing capability points, market nervousness will solely intensify. The preliminary supply interval for the Xiaomi SU7 was notably lengthy, and comparable challenges might come up with the YU7 if demand far exceeds provide.
The analyst additionally warned concerning the dangers related to third-party buying providers. These providers can not assure buy rights and will even result in orders being cancelled by Xiaomi’s official system. Shoppers threat shedding cash and having their private data leaked on third-party platforms. It’s essential for customers to rationally consider the product’s worth and keep away from impulsive selections that would result in scams.
