Yamaha has introduced to its sellers that it will likely be pulling its e-bikes out of the North American market on the finish of this 12 months. Within the meantime, the model says that it’ll provide gross sales of as much as 60% off for its remaining stock and proceed to assist its e-bikes already offered within the US for at the very least 5 extra years.
Yamaha’s electrical bikes have been well-received in world markets and have additionally acquired rave evaluations within the US. Nonetheless, the corporate’s larger costs make it tougher to compete within the North American market, which is dominated by value-oriented fashions with considerably cheaper price factors.
Yamaha’s varied electrical bikes designed for commuting, health, and mountain biking all characteristic higher-end parts, which has resulted within the firm competing extra instantly with premium bicycle outlets. The corporate’s elaborate frames and in-house motors have added worth to their fashions, but have additionally contributed to a extra premium worth vary.
In the meantime, Yamaha hasn’t been proof against the identical gross sales slowdown and overstocking points which have plagued the e-bike business over the previous few years, as the corporate defined to its sellers within the letter seen under.
“Pricey Yamaha eBike Seller,
We wish to thanks to your partnership and for your online business in buying and retailing Yamaha eBikes, and for proudly representing the Yamaha model. Nonetheless, as , the mix of a post-COVID oversupply inside the whole bicycle business, coupled with a major softening of the market, has resulted in a very difficult enterprise setting the place this can be very tough to realize a sustainable enterprise mannequin. Given these market situations, we remorse to tell you that Yamaha has made the tough determination to withdraw from the U.S. eBike enterprise and stop wholesaling models efficient the tip of this 12 months.
Yamaha Motor Company, U.S.A. (YMUS) entered the U.S. eBike market in 2018, and we’ve got loved the chance to companion with you these previous six years to promote thrilling, high-quality, all-road, mountain, and health/way of life eBikes.
We’ll proceed to assist your dealership within the promote down of your stock by extending the present “Fan Promotion” program the place clients could obtain as much as 60% off their buy of a brand new Yamaha eBike. This “Fan Promotion” program will likely be provided on all models retailed and guarantee registered by way of June 30, 2025. YMUS will proceed to offer components, service, and buyer assist in the USA each now and in assist of our restricted 5-year guarantee.
Lastly, we want to specific our honest appreciation and gratitude to you and your employees to your dedication and assist of the Yamaha eBike enterprise.
Thanks to your understanding and assist.”
